Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. Lucky for her, that is exactly what all of us in the marketing department depend on her for.

The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. The Need for PR and Marketing to Align.

Data 196

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How to create a culture of recognition on your team 

Sprout Social

From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported.

Team 91

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. 10 Reasons you need to embrace data and analytics.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. 5 easy ways to use data and social insights to humanize your brand.

Data 171

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. Is your social media team empathetic and skilled in listening?

Skills 161

How To Lead A Successful Marketing Team

Rebekah Radice

Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. How To Lead A Successful Marketing Team.

Team 111

Creating Engaging Content For Sports Team's Social Media

Cortex

The same is true for marketers. Customer Implementation Content Intelligence Social Engagement Stock Photography Deep Learning Big Data Mindshare Market Share A Guide To Brand Experience Customer Journey Leaders Emotional Marketing Brand Strategy

Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

Team 211

Why Your Social Media Strategy is Essential to Your Marketing Strategy

Ignite Social Media

A couple of weeks ago we hosted a webinar, “ Staffing for Social Success ,” where we discussed the trends in roles on social media teams and the common social team structures we see. Social media can be a marketer’s playground.

How to Get Your Team Excited about Using Customer Content

Pixlee

You want more authentic and diverse content in your marketing, but how do you make it happen? You already know why you need a solution, but you need to make the case for your team. Start with understanding the goals that are critical to your team and how your team measures success.

Team 75

What’s Next for Social Data Intelligence

Convince & Convert

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. What Lies Behind the Concept of “Social Data Intelligence”. Understanding Data Starts with Understanding How It Can Empower You.

Data 153

The Complete Guide to Data Enrichment

Oktopost

Data is the fuel that drives the B2B customer journey, but first-party data alone isn’t enough to provide the insights you’ll need to stand out from the competition. To get better and deeper data, you can use data enrichment. What is Data Enrichment?

Data 92

How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case.

Data 102

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer Social

In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. We as marketers are benefiting society at large ! 7 invaluable marketing skills for teams.

Skills 114

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

Data 165

The Most Popular NBA Teams on Twitter and Facebook

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams?

Team 199

How Data Is Used to Refine Marketing Messages

Convince & Convert

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis.

Data 107

The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

But while major market teams have a big advantage in the real game, social media is the great equalizer online, so I thought I’d see which teams have attracted the largest following on Twitter and Facebook.

Team 220

3 Ways Sports Marketers Need To Be Using Instagram Data

Audiense

This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram.

Sports 123

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Facebook data was collected from over 60k users and 1.5m

NBA Playoff Teams Ranked by Facebook Page Engagement

Adam Sherk

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. This time I’ll compare user engagement on each team’s Facebook page. So I checked the number of likes and comments for each team’s last 10 updates.

Team 186

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.

Data 285

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. Are you hurting or helping the integrity of your community, client teams and partners?

Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Check native social media analytics for even more detailed data.

Report 104

Inside Look: How Two Teams Share a Social Media Inbox

Buffer Social

We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love.

Team 83

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Guest post by Jim Delaney.

Data 252

Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

Team 142

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately most marketers and small business owners also do not have a limitless budget, right?

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach? But I’m here to look at what really matters – which team has more reach via social media? And good luck to both teams in Super Bowl XLIV.

Team 174

The 6 Ways to Organize a Content Team

Convince & Convert

They recently published their 2016 Content Report, based on a survey of 370 content and digital marketers. The 6 Ways to Organize a Content Team. According to the survey, content teams are organized in one of these constructs: 1. Digital Content Team. Channel Teams.

Team 121

The Most Popular NFL Teams on Twitter and Facebook

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NFL Teams on Twitter and Facebook by Adam Sherk on November 18, 2009 UPDATE: There is a a newer post on this topic here: The Most Popular NFL Teams on Twitter and Facebook: 2010 Season The role of social media in professional sports is getting a lot of attention these days, unfortunately mostly in the form of teams and leagues trying to clamp down on it or players making mistakes with it.

Team 172

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season

Adam Sherk

Quite a few teams have fewer than 20K followers and several are still below 10K. It was surprising to see four teams still without official profiles. The Giants and Cardinals do have official representatives on Twitter ( giantspathanlon and cardschatter ) but no official team profiles.

Team 206

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? How to easily test a new title or marketing concept.

Monday.Com Vs Wrike- Which One’s A Better Team Collaboration Tool?

Tweaklibrary

Team collaboration software or tools are of great importance for everyone who is running a business. However, there are numerous team collaboration software that allows you to manage your work schedules in the best way possible. Monday.com- A Popular Team Collaboration Tool.

Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales? Posted in eCommerce Optimization Testing.

Team 203

7 Top Digital Marketing Strategies in 2020 that Drive Bold Results [video + worksheets]

Pam Moore

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold .

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Location can make that data actionable.

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7 Top Digital Marketing Strategies for the Brave and Bold in 2020

Pam Moore

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold .

15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brave Marketers Will Win in 2020!

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered.