Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 140

Data Social Media Sentiment Team 140

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. But how do these tools identify relevant information from the barrage of conflicting data online?

Brands 85

Brands Sentiment Analysis Marketing 85

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Meet Shoshana Kordova, Director of Product Marketing at Datarails. Catch all episodes here.

Products 125

Products Twitter Marketing Real Estate 125

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space.

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you.

Statistics 145

Statistics Social Media Marketing Survey 145

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Read on for all the tactics, tips, and tools you need to find the right audience on social media. This is a massive issue for many brands. Sound familiar?

Social Media 215

Social Media How To Survey Analytics 215

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Subscribe to Social You Should Know.

Analytics 154

Analytics Brands CPA Overview 154

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 127

Statistics Influencer Strategy Marketing 127

Digimind

AUGUST 8, 2019

Digital marketing and communication departments actively monitor and analyze their online reputation and impact of their actions on social media. Market intelligence teams, on the other hand, do not.

Social Networking 40

Social Networking Strategy Marketing Reputation 40

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

How To 98

How To Sentiment Template Templates 98

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day.

Questions 123

Questions Data Focus Group Analysis 123

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Analytics 98

Analytics LinkedIn Data Metrics 98

Sprout Social

JANUARY 29, 2024

Especially as powerhouse networks become increasingly oversaturated. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Strategy Exercises Retail 112

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 93

Analysis Report Examples Tools 93

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies.

Social Media 208

Social Media API Reputation Compete 208

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Campaign 141

Campaign Social Media Social Media Management Team 141

Convince & Convert

MAY 6, 2014

With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. This data is still in its early days, but some interesting things pop out that you also might be able to apply to your own social media strategy.

Team 157

Team Facebook Engagement Activities 157

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Social Media Strategies Summit

FEBRUARY 1, 2024

It’s a safe bet the likes of SILKSILKY and Blissy are among Brooklinen’s top competitors: Image source Choose maybe a half-dozen and make a note of them: these are the brands we’ll be digging into in our social media competitive analysis. How large is their following? What is their engagement rate? What types of media do they post?

Analysis 186

Analysis Social Media How To Hashtag 186

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Sign up here-> Digital and Social Marketing Webinar Training Series.

Analytics 60

Analytics Data Training Marketing 60

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences.

Data 96

Data Sentiment API Analysis 96

Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

Video 146

Video Content Marketing YouTube 146

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals.

Influencer 62

Influencer Report B2B ROI 62

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Ignite Social Media

AUGUST 9, 2021

Our team was eager to learn more about who the users are and what they are interested in. TikTok vs. As you can see below, Instagram Reels is close to joining the top 5 list of platforms to use for influencer marketing. It’s evident from the data that Reels is an Instagram feature that captures a younger audience.

Instagram 172

Instagram Overview Fashion Newsletter 172

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. We spoke with three B2B marketers who are experimenting with and finding success on TikTok.

B2B 136

B2B Brands Marketing How To 136

Hootsuite

SEPTEMBER 25, 2023

Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. Clear data. Not sure how?

Industry 125

Industry Engagement HootSuite Analytics 125

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing.

Social Media 167

Social Media Marketing Training Skills 167

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 127

Review Brands How To Analysis 127

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 113

Brands Sentiment How To Analysis 113

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Inspiration.

Metrics 96

Metrics Social Media Marketing ROI 96

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

Examples 142

Examples Campaign Tips UGC 142