Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Microsoft and LinkedIn’s Economic Graphs side-by-side from the presentation deck. Microsoft has 1.2+ With data.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition!

Trending Sources

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

B2B 94

Who Needs Big Data?

Twist Image

My, what big data you have! You really can't toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there's something - anything - that gets marketers all excited, it's the notion of big data. In short, big data is like sex in high school: everyone's talking about. Death to big data. From my bird's eye view, it feels like big data is being talked about in two ways: The potential. big data.

Data 30

The Ultimate Guide to Infographic Marketing

Convince & Convert

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. Conveying Data.

Pluck 57

5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come. Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts: 1. Google Trends is a great tool that provides a list of related keywords and phrases based on Google’s own search topic data. Microsoft Advertising Intelligence.

Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement

SocialTimes Facebook

The social network acquired the ad-serving business that was then known as Atlas Solutions from Microsoft in February 2013. Facebook then introduced a completely revamped Atlas , focused on “people-based marketing,” at Advertising Week in September 2014. Facebook announced Friday that its Atlas advertising platform will phase out its ad-serving activities to focus on measurement.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School. How to Use ANGELS to Energize Your Market.

The Year Of Mobile? Sounds Like The Month Of The Smartphone

Twist Image

This is one of those moments when the Marketing industry must give pause. To date there has been a lot of research to negate both my personal enthusiasm and the data that Flurry (and others) are enthusiastically bringing forward. Data plans are starting to become more reasonable. The price of data plans are being built into the family cost structure (according to the MediaPost article). It's about data. Apple vs. Android vs. RIM vs. Microsoft vs. everyone else.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. What would you love to see stricken from marketing speak forever?

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. Using our understanding of the data we’ve gathered we can help other areas of the business predict the result they can expect from their activities.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? 3) Data Lead Content.

Technology Challenges Facing Today’s Marketing Workforce

Geoff Livingston

My friend Steven Slater recently began working in Marketing Workforce Solutions for Employment Enterprises, Inc. In his new capacity he places senior marketing executives at large companies. GL: What is the biggest challenge facing company’s trying to recruit able marketers?

The Future of Digital Marketing According to the Giants

Webbiquity SMM

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Guest post by Clayton Wood.

3 Reasons Why Content Marketing Doesn’t Work for Associations

SocialFish

Last Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference–it was fun (as far as public speaking gigs go) and great to see so many association friends. In the for-profit world, content is marketing.

How to Transfer Data from MS Excel into a Word Document

Idaconcpts

The Microsoft Office suite has advanced in numerous ways and has been able to help many users share data in between different programs, like MS Excel and Word. Select the data from the MS Excel document. Transfer the data over to the Word document.

The Only Screen That Matters

Twist Image

Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. The burden on marketers is paramount at this point. or having real sex with data ). digital marketing. marketer. marketing. microsoft. sex with data.

11 Tips To Boost Your Social Media Marketing Productivity

Sprout Social

This focus and planning will minimize wasted effort and improve your social media marketing productivity. To help with developing a strategy, ask yourself the following: Why are you committing time and resources to social media marketing? Marketing. Data analytics.

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose.

What Humans Want Vs. The Chatbot Struggle

Twist Image

You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" With that, we have the challenge of companies like Facebook and Microsoft and many others (including agencies like ours ) talking up the value, merits and opportunities of chatbots. Yes, the future of marketing will involve machine learning, artificial intelligence and chatbots. We have seen data and reports like this before. digital marketing.

Twitter Developer, Platform Relations Lead Prashant Sridharan Joins Segment

SocialTimes Twitter

Sridharan will serve as vice president of marketing at the customer data platform, overseeing marketing operations including enterprise growth, developer evangelism, product education and customer engagement. While at Twitter, Sridharan led the developer-relations team, after serving as a developer advocate at Facebook and director of marketing at Amazon Web Services and Microsoft.

The End Of The Smartphone

Twist Image

That piece of data still hold true as Apple currently has the fourth generation iPad in-market. Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? marketing. marketing professionals.

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? The silent rise of LinkedIn: What marketers need to know. 2016 (400M members): Microsoft acquires LinkedIn for $26.2B.

How digital marketing is supplanting traditional advertising

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In that environment, online marketing has a huge advantage over traditional forms. greyweed / Creative Commons BY.

We Have No Idea If Online Ads Work

Twist Image

The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. You have individuals seeking attention, so they put their messages out there and market themselves in a way to attract the right match (ok, this is being overly simplistic, but bear with me). is that much of the data websites generate is more or less useless. chief marketing officer. marketing. microsoft.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Data analysis.

Class 50

21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. Many experienced content marketers prefer drafting their articles in Microsoft Word or Google Docs, and for good reason.

Tools 47

Top 10 Travel Marketing Conferences of 2017

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Being called the TED of Travel, Skift Global Forum is the first conference focused on top marketers, strategists, and technologists in the travel industry.

Does a Social Score Make a CMO?

Geoff Livingston

Clearly influencers have become an important part of marketing. CMOs will need to comprehend how big data creates behavioral media customized to the one or the few. Influence CMOs forbes Fortune 100 influence infographic marketing Microsoft social score

Klout 55

Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

Microsoft Windows is the most widely used operating system and is therefore the biggest target for criminal activity. Microsoft claims that the computers with Windows XP are four times more likely to be infected with malware than computers with Windows 7. Featured Internet Marketing

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

Where The Boys (And Girls) Are

Twist Image

According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. Stepping back further, six years ago it controlled 90% of the market. This moment of purgatory is the exact reason why Marketers struggle. So, Marketers are going to have to place some bets. digital marketing. marketer. marketing. microsoft.

3 Things About Facebook

Twist Image

While the company has deep challenges ahead of it (like getting a better grip on marketing opportunities and truly creating a more comprehensive mobile strategy), if you're at all interested in marketing and media, do yourself a favor and spend some time reading, watching and thinking about this. Beyond a world where Microsoft doesn't even make it to the final four, it may appear (on the surface) that Facebook just snuck into this list against those behemoths. marketing.

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. And marketers are buying it in bulk. mobile Crowne Plaza Hotels exacttarget Microsoft Tag mobile marketing QR Codes smartphones text messaging

Are Parents Really Naming Their Kids After Pokemon Characters?!

Twist Image

Amazon shocked the markets with some pretty impressive numbers (another quarter of profits, mostly due to their AWS - Amazon Web Services - cloud business). Alphabet (the new Google master company) also surprised the markets with strong numbers (mostly due to advertising). billion and a market cap of close to $560 billion. App of the week: Microsoft Pix. . microsoft. microsoft pix. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7

What Is Code?

Twist Image

Alistair is more a techie, data and modern-day philosopher. I'm just a marketing dude who loves the words. I can talk to someone who used to work at Amazon.com or Microsoft about his or her work without feeling a burning shame. marketing. microsoft. It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire.

SEO and Content Marketing Specialist Job Opening – Dallas Texas Area

Bill Hartzer

Here at GlobeRunner , we have an immediate need for a Search Engine Optimization / Content Marketing Specialist. If you have some experience with SEO and understand content marketing, or have SEO knowledge and have Public Relations experience, we’d love to talk to you.

Still here – 6 years of blogging and 4 years of data…

The Way of the Web

Either way I’ve constantly veered between writing about marketing and journalism, with the occasional posts about blogging and more personal topics. The real value of this site: But that’s ignoring the real value that this site has given me and continues to deliver: Leads for my digital content and marketing business – I don’t need to reach a million people, if I reach 20 or 30 that want to hire TheWayoftheWeb to provide content, marketing or training.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mobile Marketing Statistics on Technology. Source: Chief Marketer ). Source: Microsoft ). Mobile Marketing Statistics on Strategy.