Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. Many demand generation tools offer data accuracy, which makes strategy planning better. What is a Demand Generation Tool? Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. That’s why brands use social media monitoring tools to supplement their native data.

Campaign 125

Campaign Social Media Tools Hubspot 125

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself.

B2B 150

B2B Smart Phone Data Hubspot 150

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. Con: Brandwatch is one of the priciest tools on the market.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

AUGUST 28, 2023

This includes handling customer support inquiries, creating personalized offers and analyzing customer data. And social data is at the center of many marketing transformations. Additionally, it offers an outline generator and keyword research tools to create SEO content from the get-go.

Team 87

Team Tools Marketing Hubspot 87

Hootsuite

AUGUST 16, 2023

When you’re doing initial research into which tools to choose, make sure you try them out before you commit or schedule a demo to see how they work. Hashtag research? You can view the same data in a multitude of ways (like a traditional calendar vs. a Kanban board) and create all manner of charts and flows. Content ideas?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Writtent Blog

APRIL 16, 2014

Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. Image source : Hubspot. Many of us have also noticed that big-name blogs, from HubSpot to Jeff Bullas blog at least once daily.

Data 88

Data Hubspot Case Study Metrics 88

Sprout Social

JULY 14, 2023

Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Webbiquity SMM

JUNE 21, 2022

Image credit: HubSpot. Properly managing different channels will allow companies to get to know their customer, target their marketing, and harness the power of data so they can shape their future marketing. According to recent research , the majority of consumers are more likely to purchase a product when presented with social proof.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

AUGUST 22, 2023

Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. What is conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Convince & Convert

JANUARY 28, 2014

I didn’t have access to any paid research resources like JSTOR or a real library. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. However, this was the first time I was completely unable to find a well-cited data point. Sounds easy right?

Statistics 132

Statistics Content Hubspot Marketing 132

Justin Levy

SEPTEMBER 23, 2010

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. We gathered all of the responses, analyzed all of the data, and have released a free ebook with the results of the research.

Hubspot 182

Hubspot eBook Marketing Feed Reader 182

Oktopost

JUNE 17, 2020

In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. However, a good CRM is only as useful as the data it contains. Hubspot Sales. If you’re looking for an established, trusted provider, look no further than Hubspot Sales.

Tools 98

Tools Hubspot B2B Price 98

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? More time in each sales stage.

B2B 124

B2B SEO Travel Hubspot 124

Socialmedia.biz

JULY 8, 2020

Mine your customer data for information to point you in the right direction. If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. Research variations of those hashtags to see what’s used the most. Now take that a step further. Pick Your Social Platforms.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

APRIL 12, 2022

Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot. Quickly collect and analyze audience data to inform communication strategyPR will continue to evolve over the next few years. How data and analytics impact public relations.

Statistics 107

Statistics Skills Analytics Press Release 107

Likeable

JUNE 7, 2021

HubSpot Research reports that 91 percent of people believe ads today surpass the level of intrusiveness they held three years ago. While they are slightly concerned with their data being tracked, there are considerable upsides to it—and they are not taking any actions to fight the new norm. NotBothered.

Hubspot 52

Hubspot Survey Privacy Groups 52

Social Media Strategies Summit

SEPTEMBER 23, 2022

According to HubSpot , 39% of marketers say they lack time to create video content, while 31% say they don’t have the budget. But there’s lots of evidence to demonstrate the power of humor: Research from Sprout Social found the top reason that consumers watch videos on social media is to laugh. University of Southern California.

Education 163

Education Examples Content Nielsen 163

Unmetric

AUGUST 28, 2019

HubSpot isn’t a social media listening tool. Using HubSpot, you can even schedule content for later, and get suggestions to post at the best time to get the maximum interactions from your audience. The tool sources social listening data in over 80 languages. The tool sources social listening data in over 80 languages.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Buffer Social

JANUARY 22, 2024

So, I can’t really speak to what might be, based on data, the new reality of this year. Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. So, what does all this mean for LinkedIn in 2024?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

NOVEMBER 29, 2023

” Here, you will find valuable data about your viewers’ activity, including the days and times they are most active, the location they watch you from, and more. Industry experts and their research reports say there are several best times to post. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. As T-Mobile was unrolling its unlimited data plan, we wanted them to see how valuable our computer vision technology could be and highlight how the two of us could collaborate.

Campaign 147

Campaign Marketing B2B Conference 147

Sprout Social

FEBRUARY 21, 2024

Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. Instead of relying on gut feelings or hunches, data provides concrete evidence to guide decisions.

Report 104

Report Data Hubspot Metrics 104

Oktopost

NOVEMBER 18, 2020

New Salesforce data has revealed the top sales challenges for 2021. 72% of reps struggle to find capabilities to extract meaning from all of the data in front of them, and 64% struggle with knowing how to access the right information. 35-50% of sales go to businesses that respond first HubSpot. The New “Buying Process”. “No

Engagement 89

Engagement Social Media B2B Team 89

Social Media Strategies Summit

OCTOBER 24, 2018

The first step is to identify which competitors you want to research. Here are a couple tools to help with your research: Phlanx. An audience persona is a research-backed profile of your ideal customer. Here are a couple resources to get started building your audience personas: Hubspot Persona Tool. Coschedule template.

Social Media 113

Social Media Strategy Guidelines Template 113

Buzz Marketing for Technology

JANUARY 11, 2011

Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant! It occurs to me my definition of content often differs from their definition of content. Also more advanced techniques like Polls, Promotions and Contests.

Feed 264

Feed Feedly News SEO 264

Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Learn how to use data and analytics to discover what your customers or clients want to know. According to this report, 70% of people say brand trust is important when making purchasing decisions.

Hubspot 59

Hubspot Startup Class Loyalty 59

Sprout Social

APRIL 19, 2022

How social data can fuel your conversational marketing strategy. Turn to social data to find out. Listening allows you to conduct your own voice of the customer research by tracking conversations about your brand and relevant topics. It’s also crucial to gather data about customers on an individual basis.

Conversation 100

Conversation Strategy Social Media Marketing 100

Socialmedia.biz

MARCH 30, 2019

According to Hubspot , 76% of Facebook users use their feed to discover content that aligns with their interests, which has lead to the creation of more than 4 billion posts per day. With an average of 1.47

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Unmetric

NOVEMBER 4, 2019

This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness. Pros and cons of being a social media analyst.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. This is where the strategic utilization of social media comes into play.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. Besides that, Google takes data from social media, so having a solid profile with a lot of user engagement may indirectly transfer to website authority. It also takes up more valuable real-estate on the front page of Google.

SEO 115

SEO Social Media Reputation Real Estate 115

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Data analysis: The ability to collect, analyze, and interpret data. Use LinkedIn to research companies.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

MAY 20, 2021

Engagement can be measured through quantitative data (think: productivity) and/or quantitative factors such as emotions, loyalty and satisfaction. It’s no secret as to why: research from Gallup notes that low engagement goes hand in hand with poor performance and higher turnover. Why employee engagement matters so much.

Engagement 131

Engagement Survey How To Collaboration 131

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. Here’s what I learned from my look at the research. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. How do you make sense of these research? percent of U.S.

Study 111

Study Instagram Hashtag Research 111