Big Data for Small Businesses [Infographic]
JANUARY 29, 2015
One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? Examples of big data can be found in the health care and finance industries.
How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. SimilarWeb reports on search traffic from all engines so the news search data includes more than just Google News.
Google Updates Knowledge Graph Data
NOVEMBER 1, 2014
Google just updated or “refreshed” the knowledge graph data within the past 24 hours. The last Google knowledge graph refresh was when they first started showing results for my name, Bill Hartzer, back in mid September. Google Search Engines
The Data Is Watching You
FEBRUARY 17, 2017
Just how much data and analytics does a brand need? I believe in the power of micro-transactions (a phrase that I either created after spending time with Google 's Avinash Kaushik or a concept that I completely stole from him. So, the data is not about vanity metrics (how many people did what) but true value-based metrics (was all that effort to drive consumers to our e-newsletter a smart strategy?). The raw data is just the beginning. commercial data broker.
8 Google Analytics Tricks For Marketers
The Realtime Report
FEBRUARY 4, 2017
8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data).
Data is the New Oil
MAY 13, 2012
Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” The Rush for Data.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, it was limited to Little League game results, where the stories are “written” from data entered by parents into a game scoring app called GameChanger. Which, in the case of earnings reports, is fine because they are strictly data-driven stories anyway.
Whose Data Is It Anyway?
DECEMBER 1, 2016
Most recently, after an American Civil Liberties Union report accused surveillance startup GeoFeedia of “spying,” Twitter and Facebook cut off GeoFeedia’s data stream. Although there’s nothing really wrong with GeoFeedia parsing the data, it feels creepy–and that’s bad for business. Many people happily give up their data to Google Maps. Google literally knows exactly where you are going, and it can tie it all together because you log in with your Gmail ID.
Google+ Tips and Tricks
JULY 5, 2011
This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+. If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile.
Google No Longer Passing Keyword Referral Data for All Users
SEPTEMBER 23, 2013
Google no longer is passing keyword referral data through to websites. Google just made a huge change: if you search at Google, it appears that all searches (even from [link] are now secure, https searches. Here is how Google is doing this.
Why Data Driven Content Fails Alone
AUGUST 24, 2015
Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content. What we have is a data problem. In my mind, data is beautiful.
What’s Next for Social Data Intelligence
Convince & Convert
APRIL 9, 2015
Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”.
Why people don’t get Google+
SEPTEMBER 5, 2014
Google+ is a great social network. Google+ is worth the effort. I like to say Google+ combines the best of Twitter and Facebook on one network. But nobody uses Google+. It’s no surprise that Mike has over 170,000 people following him on Google+.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Google Plus and social signals.
Google Allows Official Representatives to Suggest Changes to Knowledge Graph Data
FEBRUARY 5, 2016
The Google search results of a search query for my name shows information from the Knowledge Graph or Knowledge Base of data. I know that this data was originally pulled from Freebase , as I entered it several years ago when I was very active in editing and adding data to Freebase.
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. then provide that data to companies eg. SMH big data social media.
Why Your Marketing Needs Real-Time Data
Buzz Marketing for Technology
OCTOBER 5, 2011
I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. We created a custom audience based on social data from blogs, microblogs, social networks, and forums. We then added to that with web information from Google, comScore, and Quantcast.
How Google+ Could Affect SEO
NOVEMBER 30, 2011
Google HQ is constantly looking for ways to improve the quality of searches. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine. Here is a discussion of how Google+ could affect SEO.
5 People Focused Social and Data Tools You Should Be Using
Techipedia: Tamar Weinberg
APRIL 15, 2015
I absolutely love people data. Since my business is 100% online, it’s imperative for me to understand who it is that I’m speaking with every single day, and how to organize that data efficiently. A Google Trends report of how the company stacks up against the competition.
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality.
What ComScore Data Tells Us About Google+
JULY 24, 2011
comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. What was surprising was the international flavor of Google+. If you add the 800,000 thousand Canadiens, only approximately 30% of Google+ users are in North America.
Facebook, Google Team Up on Subsea Cable Across Pacific Ocean
OCTOBER 13, 2016
Facebook announced that it is teaming up with Google and Pacific Light Data Communication to build a state-of-the-art subsea cable under the Pacific Ocean. As the number of people using Facebook applications and services continues to grow in the region, PLCN will help further connect Asia and our data centers in the U.S.
Big Data: 5 Essential Skills for Public Relations to Master
MARCH 27, 2012
The era of Big Data has arrived, and social media big data will be a huge trend this year. There are mountains of data and we don’t really have the skills to see what they all mean and really connect the dots. 5 Essential Skills to Master Big Data. Collect Data.
Is Google+ Really Growing? [infographic]
AUGUST 22, 2011
Tweet Google+ has registered the fastest user growth when compared to its social networking counterparts. As Google continued to roll out their “by invitation only” beta, users lined up around the block. There are a few things to note before diving into the data.
Who Needs Big Data?
MARCH 13, 2013
My, what big data you have! If there's something - anything - that gets marketers all excited, it's the notion of big data. The sad reality is that few of them (including me) actually have any semblance of an idea as to what the agreed upon definition of big data is, how it's being used effectively and cases where it has made a significant impact on the overall economic value of a brand. In short, big data is like sex in high school: everyone's talking about. big data.
Breaking Up Google
JANUARY 27, 2014
It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. The search monopoly impacts almost every part of the Internet, from content creation to email to data collection. Google, The Data Bully.
Instagram, LinkedIn, and Google+ News
APRIL 12, 2012
And yesterday, Google+ launched a new design that looks scarily similar to Facebook. If you don’t want your personal information used in Big Data , don’t use the Internet. Google+ Design. It’s been a busy week in the PR/marketing/social world!
How Data Is Used to Refine Marketing Messages
Convince & Convert
FEBRUARY 22, 2016
Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. I seriously doubt that the Google team had tons of meetings about how they could develop and release a new feature on their email service. Image via BigStockPhoto.com.
What's Bigger Than Big Data?
JANUARY 21, 2014
How''s your big data business strategy coming along? There''s no need to benchmark brands against their competencies with big data because, quite frankly, most brands don''t even have a proper definition for what big data means. On top of that, most brands are still incredibly weak at leveraging their current data sets to improve outcomes in a faster, more efficient, way. What if what''s next is not about bigger sets of data? big data. data visualization.
Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup
Convince & Convert
JUNE 19, 2014
With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. What can we learn from Google’s World Cup Newsroom?
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?
Google Analytics for Beginners
JULY 25, 2011
Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Advantages of using Google Analytics. This data is calculated within a specific time frame.
How to Get Your Profile and Data Completely Disconnected from Klout
OCTOBER 30, 2011
HootSuite and MarketMeSuite are using Klout's API for accessing the Klout Scores, which is real time data. Once your profile is "disabled", be aware that Klout is still collecting and utilizing your data from Social Media Platforms. GOOGLE PLUS YOUTUBE BLOGGER.
[Cool Infographic Friday] Top 10 Data Breaches
AUGUST 29, 2014
A propos of nothing, really, but I thought this was interesting in a “time to get a new way to protect our data” kind of way. The post [Cool Infographic Friday] Top 10 Data Breaches appeared first on SocialFish.
How to Uncover Meaningful Social Data
Convince & Convert
JULY 16, 2013
Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. To be clear, I have no illusions that analytics data is actually cheap or easy to capitalize on.
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset.
What Social Data can Teach You about Audiences
Buzz Marketing for Technology
FEBRUARY 1, 2012
With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.
The 7-Step, Data-Driven Way to Get More Traffic
Convince & Convert
OCTOBER 14, 2015
So I researched the heck out of the topic to really understand the best seven-step, data-driven formula to create consistent content and set up a social media schedule that will help you reach your goals. Use Data from Your Content Foundation to Plan a Better Blog Schedule. Google+.
Device Usage in a Multi-Screen World [DATA]
SEPTEMBER 10, 2012
This AWESOME deck by Google needs no further commentary. Useful DataPlease check it out. And don’t forget to download our ebook on mobile strategy for associations ! Multiscreenworld Final.