Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

Mobile 167

Mobile Retail Marketing Smart Phone 167

The Realtime Report

DECEMBER 2, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Foursquare. Social Media News Ticker age gate Buffer Facebook Facebook video autoplay Foursquare security TV Conversation Targeting Twitter'

News 156

News Foursquare Features Social Media 156

Twist Image

JANUARY 10, 2011

Just because you do something (or don't do something) is no indication of how the market actually is and reacts. Don't be a market of one. I was in a meeting with a retailer discussing the merits of Social Media and Digital Marketing, when one of their executives interrupted me. We all (often) act like a market of one.

Foursquare 111

Foursquare Marketing Retail Research 111

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

B2B 189

B2B Strategy Content Marketing 189

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. They don’t want unsolicited calls or texts (some people are still on a pay-per-text data plan).

Marketing 151

Marketing Case Study Smart Phone SMS 151

Mindjumpers

AUGUST 30, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Spacebook and Danceroulette Music Video Flowtown – an Interesting Social Marketing Tool » Facebook Places Explained Posted by Anne Herngaard Aug 30th, 2010 Tweet Are you wondering what all the talk with Facebook Places is about?

Facebook 251

Facebook Foursquare GPS Smart Phone 251

Webbiquity SMM

JANUARY 11, 2013

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. In a sub-page Foursquare calls “Privacy 101,” the plan and purpose of users’ privacy is laid out simply.

Social Networking 171

Social Networking Privacy Policies Foursquare 171

The Realtime Report

FEBRUARY 19, 2014

Your location is very, very valuable to marketers. Tracking consumers around the clock obviously yields a ton of valuable data for businesses and advertisers. However, personal identification information is removed before Placed shares its data with companies. These people have opted in to being measured.”

Privacy 164

Privacy Apple Mobile Foursquare 164

Convince & Convert

SEPTEMBER 28, 2011

Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head , moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials. And he’s absolutely right. But you know why they aren’t?

Foursquare 143

Foursquare Klout Social Media Press Release 143

Jason Yormark

AUGUST 25, 2010

Based on the data above, here is what I’ve learned: 1. It’s clear based on this data, that I’m providing content that resonates with those that find me through these keywords. This article alone still brings people to my site as shown in the keyword data above. I should be focusing on this area more in my writing.

Data 184

Data Postrank WordPress Course 184

Firebelly

AUGUST 29, 2011

There are many common psychological techniques you can use in your every day Internet marketing. By Ian Paul That idea is very different from the Foursquare model where you check in to let your friends know where you are, gain local deals and win Foursquare mayorships and badges. The Ultimate Cheat Sheet for Mastering LinkedIn.

Social Media 194

Social Media Foursquare Badge URL 194

The Realtime Report

JULY 6, 2012

Foursquare: over 20 million users. via Foursquare. The cost advertising on Facebook varies dramatically by country, according to data available from digital measurement firm Socialbakers. Here are the top 10 most-expensive Facebook advertising markets: #. Tumblr: 62 million blogs. via Tumblr. via Tagged. Posterous: 3.9

Cost 142

Cost Social Networking CPC CPM 142

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

The Realtime Report

JULY 20, 2012

Foursquare: over 20 million users. via Foursquare. While advertisers on Twitter have reported high rates of success with mobile users , the new data from TBG Digital reveals that ads in consumers’ Facebook newsfeeds on their mobile devices get 4x as many clicks as similar mobile ads on Twitter. Tumblr: 65 million blogs.

Social Networking 183

Social Networking Mobile CPM Tumblr 183

Socialized

NOVEMBER 26, 2009

Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. PowerPoint is ubiquitous.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Direct Marketing Observations

DECEMBER 14, 2010

Sometimes knowingly, sometimes not, we’re giving up who we are to marketers and brands. Most marketers and companies assume correctly that making the TOS’s and EULA’s so ridiculously convoluted, that we as consumers will just get tired of reading and will click the agree button. or Foursquare ?Are

Social Media 166

Social Media Privacy Foursquare Policies 166

Idaconcpts

FEBRUARY 6, 2013

While the Hispanic community has been included in those marketing campaigns, few have been directed right at them. trillion market is nothing to be sneezed at. The Hispanic community is already a marketing force to be dealt with. And apps like Facebook and Foursquare and helping them do just that.

Social Media 132

Social Media Foursquare Communities Mobile 132

Waxing UnLyrical

NOVEMBER 21, 2011

A credit score is absolute, everything we had learned through our user data showed that a social score was completely driven by context. If you’re looking for data to drive meaning or your business, my suggestion is to look beyond the hype. I liked the ring of it – “social credit score,” yeah! Image: yamchild via Flickr, CC 2.0.

Klout 207

Klout CPI Foursquare Influencer 207

Social Media Marketing

JULY 16, 2011

You'll probably feel like the badge adoption seems familiar; after all, Foursquare made this a central part of their service. In addition, it's highly likely that they're determining news reading habits from the data they're receiving, which in turn will lead to better optimization or customization of news stories.

News 164

News Badge Netvibes Foursquare 164

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Twist Image

MAY 8, 2012

I never tagged myself as an analytics jockey, but switching over to the trip data screen of my GPS turned the long drive into both a game and fascinating collection of data. We post tweets on Twitter , we check-in on Foursquare , we publish pictures of our daily lives on Facebook, upload videos to YouTube , and much more.

GPS 97

GPS Klout Foursquare Mobile 97

Justin Levy

APRIL 22, 2014

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness.

Foursquare 244

Foursquare Delicious Hotels Travel 244

Twist Image

JANUARY 8, 2011

Over the past few years the answer has been, " Foursquare , Gowalla or Groupon " until recently. " First off, never be a " market of one " (just because you would not do it or that you do not find it interesting, it does not mean that others will feel the same). The Marketing Implications. foursquare.

Questions 111

Questions Foursquare Digg Journal 111

Convince & Convert

DECEMBER 26, 2013

Note that users can opt-out of this feature (which is still in the testing phase), the same way that Twitter members can choose to not pass geographic data along with their tweets. Interestingly, this would put Twitter squarely on the turf of Foursquare, as pointed out by Brent Carnduff on Business 2 Community.

Twitter 142

Twitter Avatar Foursquare Journal 142

Idaconcpts

JULY 10, 2012

A recent Pew Internet report found that two-thirds of adult Internet users are using a social networking site; other studies have noted the growing use of social media for marketing purposes. Klout tracks activity across numerous social networks, including Twitter, Facebook, LinkedIn, Google+, Foursquare and YouTube.

Klout 154

Klout Engagement Hotels Foursquare 154

Twist Image

AUGUST 12, 2011

" Foursquare and Twitter broke the fatigue because it brought Social Media to the palm of your hand. It's not a myth because of any data or graphs that have come out in recent weeks, and this has nothing to do with news that Facebook may be hitting plateaus in certain markets. foursquare. ahh, the choices.

Social Media 109

Social Media Foursquare Telecommunications Mobile 109

Absolute PA

MARCH 7, 2014

you can connect Hootsuite with your Facebook, Twitter, LinkedIn, Google+, Foursquare and WordPress. Because it is so complete and filled with awesome data, it takes a little time to getyour head around all of its great features. custom link shorteners. mega-complete dashboard with everything in one place.

HootSuite 109

HootSuite Social Media Foursquare Analytics 109

Socialized

MARCH 12, 2010

In order to start up a conversation about privacy, I explained Foursquare, and how people “check in” at Starbucks, the movies, work, etc., This opened a really interesting discussion about privacy, and the data collected by sites like Webkinz, Nick Jr., Online marketers are asking, because the youth market is huge.

Privacy 170

Privacy Foursquare Class Sites 170

SocialFish

OCTOBER 1, 2010

The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. Marketing and IT share a common fear (Scott Brinker). Data Hoarding – Is it Time to Purge? Dan Zarrella). Scott Brinker).

Analysis 165

Analysis Social CRM Construction Foursquare 165

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Convince & Convert

JANUARY 18, 2011

Let’s compare email marketing and social media. Market Size. The only people that see your tweets, status updates, foursquare check-ins, and notifications of your new YouTube musings purposefully signed up for the privilege. Email marketers closely track the number of people that click links placed in messages.

Social Media 119

Social Media Badge Metrics Foursquare 119

Freelance Social Media

OCTOBER 1, 2009

Time Tracking: Having the ability to not only track your own time for projects but share that data with a collaborator is pretty great. I know that there are other services out there that do this but again this is all in one place, that’s the kind of efficiency gains that a virtual office can revel in.

Google 181

Google Foursquare Widget Collaboration 181

SocMed Sean

JULY 25, 2015

Understanding Big Data The Complexity of Social Media Is social media adding complexity to your communications? Getting Your Social Media Strategy From A Book Facebook Is Just Out For Our Money Checking In Everywhere On FourSquare Making Content “Go Viral” STOP Sending Auto-Direct Messages Through Twitter!

Social Media 100

Social Media Creative Commons Klout Foursquare 100

SocialFish

DECEMBER 3, 2010

To succeed in social media, set aside your marketing plan {Grow}. KLM surprises travelers to see ‘how happiness spreads’ (About Foursquare). The Big(ger) Marketing Shift (Mitch Joel). Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010 (Flowtown Blog). New York Times Looks for Answers in Data (GigaOm).

Postrank 168

Postrank Curation Foursquare Case Study 168

Convince & Convert

JUNE 20, 2011

Over the course of an hour long interview, he spoke about marketing trends knowledgeably, described relevant client work and seemed to be friendly, engaging professional. Start by gathering data on your interviewer(s) and the company. Check out their Foursquare activities to see if you frequent the same places. Who are they?

Vimeo 154

Vimeo Klout Insurance Foursquare 154

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

Consultant 106

Consultant Foursquare Technorati RSS 106

SocialFish

MARCH 30, 2011

Community unlocks more useful data. ALA collects and uses profile data for the benefit of members, nonmembers and the association. In a smart marketing move, the scheduler also shows other association products that match attendee interests. Last year she played around with Foursquare and Gowalla, but it didn’t go anywhere.

Case Study 213

Case Study Library Communities Study 213