Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

Feed 171

Millennials, nonprofits and data

SocialFish

John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data. Actions speak louder than data. Not-for-profits need to focus their attention on how to act on the data at hand.

Data 247

Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. Twitter launched “ While you were away ” to show tweets you may have missed since you last opened the app.

Feed 110

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). A CDP is a software package that creates a centralized hub for (mostly first-party) customer data. Strictly speaking, Segment is more of a Data Warehouse.

Google+ Isn’t Dying. Facebook Isn’t Dying. The News Feed is Dying.

Stay N' Alive

I’ve come to the conclusion of this: The idea of “a news feed” will be dead in the next 5 years. Twitter as you know it will be gone. So will all the meta data about you – your phone location, likes, interests, and much, much more.

Feed 52

The Void That Twitter Could Leave

Twist Image

Dear Twitter, please don't go. These are dangerous times for Twitter. Their users are curious (yes, there are millions of people still looking at Twitter daily, but are they really using it?). Many have written about the struggles of Twitter. Is there are place for Twitter or have Instagram and Snapchat become the darlings of the day? Is Twitter really a feature and not a platform? What Twitter does. Twitter is the "now" feed.

How to Get More Blog Traffic – Real World Data

Webbiquity SMM

Looking at data from the Webbiquity blog, several trends are apparent. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Every blogger wants more traffic.

How To 213

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

6 Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Products , RSS & Feed Management.

RSS 213

5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer Social

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. 5 data-backed social media trends you need to know for 2019. The shoppers and scrollers that the News Feed is perfect for.

Trends 114

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

Tweet Twitter is now the fastest growing social networking site among U.S. Twitter’s mobile share is expected to see further growth on the back of the platform’s recent integration with iOS 5 on the iPhone. How to Improve Your News Feed Ranking on Facebook.

Mobile 219

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. does for Twitter and carries it across LinkedIn and Facebook”).

Review 284

How to Drive Twitter Traffic to Your Website

agora pulse

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). Writing about how to drive #Twitter traffic to your site. Data shows that the average Twitter CTR is 1.64%.

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

Buffer Social

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. – About the data. About the State of Social Media survey and data.

Twitter Cards: Everything you need to know

Sprout Social

There are more than 330 million monthly active users on Twitter. If that number isn’t significant enough to make your marketing team’s mouths water – how about the fact that 51% of Twitter users earn more than $50,000 per year ? Twitter is great at driving more qualified traffic to your blog, product page or website. Twitter Cards give you the power to convey plenty of useful and engaging information to your followers, without breaking the character limit.

Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

Buffer Social

Embracing Twitter: A $24,098 Twitter ads experiment. In July 2018, he decided to experiment with Twitter. Specifically, he was curious: If Twitter could be a great platform to repurpose content. How Twitter ads could help him amplify his content.

Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

Kikolani

So what does all this have to do with social media data mining? Social Media Provides Real-Time Data. We’re going to talk a lot about Facebook and Twitter, but the theories here apply to all forms of social media. Hashtags on twitter were originally created to allow people that were talking about the same thing to find each other. There are only 2000 USGS sensors in the world, mostly in North America, and Twitter had over 200 million users.

Data 83

Instagram’s New Algorithm – What You Need to Know

Mindjumpers

Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. Twitter jumped onto the algorithm bandwagon only last month and has received its own amount of backlash from it.

How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers.

How to Successfully Mine Your Social Media Data

Sprout Social

But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset.

Data 113

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

Tools 271

How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

Twitter’s 139 million daily active users interact with brands on the network in important ways , from retweeting your content to a broader audience to making purchases that directly impact your bottom line. Benefits of using Twitter analytics. But, my Twitter audience is 55% female.

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

Convince & Convert

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. It’s a cool feed for catching up on what’s going on globally.

Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Twitter.

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter.

Types 183

How to Leverage the New Twitter Partnership with Google

Convince & Convert

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Currently, Google must crawl Twitter to obtain the content within tweets.

Google 166

The Sprout Data Pipeline: NSQ and Beyond

Sprout Social

One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Both of these areas of our application have different querying requirements, yet each system needs to be sourced from the same upstream data. In order to power these diverse indexing and querying needs, we built a data pipeline to service all these different backend systems. Independent, on-demand access to data. Data replay for backfilling data.

Data 73

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Twitter Tips for Newbies. How to Grow Your Twitter Following.

Tools 204

88 Marketers You Need to Follow on Twitter

Convince & Convert

I thought it would be useful to create a Twitter list of these people ( which you can access and follow here ); but even more interesting to see how they are connected and interconnected. So, I created a custom list using LittleBird and peered into the big data crystal ball. (A

Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

Kikolani

So what does all this have to do with social media data mining? Social Media Provides Real-Time Data. We’re going to talk a lot about Facebook and Twitter, but the theories here apply to all forms of social media. Hashtags on twitter were originally created to allow people that were talking about the same thing to find each other. There are only 2000 USGS sensors in the world, mostly in North America, and Twitter had over 200 million users.

Data 60

Data, Sharing and Over-Sharing

The Way of the Web

Data is one of the biggest trends at the moment – it’s interesting to see the amount of coverage given to the recently announced integration between Nike’s Fuelband and the Path social network , for example. Suggests using real data (although you can get around it).

Data 39

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. In this post, you’ll learn how to analyze, evaluate, and use your social media data to boost and report your social media marketing results — from exporting your data to creating benchmarks , to finding your best times to post. 7 Tips for Getting Better Social Media Results by Using Data. Add context to the data you pull.

Social Media News Ticker: Facebook Email is Dead, Twitter’s Amplify Now on Movie Screens

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. Twitter.

News 172

Using Twitter Ads to Increase Sales: Good or Bad?

Devumi

We absolutely love Twitter here at Devumi, but how do we feel about Twitter Ads? Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? That’s a practical fact that anyone could see, but how about some data?

Social Media News Ticker: Instagram Signs Ad Deal, Twitter Bans Porn on Vine

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Pinterest and Reddit: Facebook. Twitter. Twitter bans porn videos on Vine - last week Twitter officially banned pornographic content on Vine (CNN).

News 175

Twitter Homepage Refresh | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Twitter Homepage Refresh Written on July 28, 2009 by Justin Levy in social media , twitter 17 Comments - Leave a comment! What do you think should be the next update from Twitter?

What I've Learned About Blogging Based On A Year's Worth Of Data

Jason Yormark

Based on these figures, Linked In is where I’m attracted my strongest audience followed closely by Twitter. Based on the data above, here is what I’ve learned: 1. It’s clear based on this data, that I’m providing content that resonates with those that find me through these keywords.

Data 202

Twitter Hacks: 24 Tricks and Features You Probably Didn’t Know About

Hootsuite

In the fast-paced Twittersphere, knowing the right Twitter hacks can be a huge advantage. Check out these 24 Twitter tricks and features you should definitely know about. Twitter tricks for Tweeting. General Twitter hacks and tricks. Twitter list hacks. data??????

The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn

Hootsuite

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. In general, our data shows that the best time to post on social media is between 9 and 12 a.m.