Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

APRIL 1, 2011

Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media. Suresh Vittal's January 2009 report, Forrester Wave: Listening Platforms also covered seven companies, two of which two were not in the 2006 report: Radian6 Acquired by Salesforce.com this week, but you knew that.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Competitors need more than a me-too monitoring platform to win. Aquisitions say something about the segmentation of social media analysis.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Diva Marketing Blog

FEBRUARY 23, 2009

.  I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.

Research 40

Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

They have a platform based on 3 elements – Build, Manage, Measure and they add services on top of that to help identify what is driving value for you. Cymfony – Cymfony’s dashboard is called Maestro, which is their platform to visualize the data they collect across traditional media, social media and some other proprietary sources.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Buzz Marketing for Technology

JUNE 27, 2008

Big companies like IBM and Juniper Systems are developing telecommuting platforms for government. Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. Comment by Dr. Wright on May 22, 2008 @ 12:22 am.

Cymfony 113

Cymfony Badge Skills Comments 113