Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 129

Cymfony SM2 Tools Sysomos 129

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. However, the industry is still at the early stages of determining how social media research (my term), which is based on the raw talk of our customers, can be used as a credible decision making tool that complements traditional research methodologies.

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Marketing Cymfony Research Sample 40

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. Keep the people that naturally influence their social groups happy and they will keep the “good buzz&# going. One of the most encouraging realizations, that is happening throughout the social media, including significant numbers of people in the blogosphere and the twitterverse, is that this leap, this nonlinear emergence, this social returning from the fringe to the center, is all about people.

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Marketing Cymfony Badge Remix 113