Webbiquity SMM

AUGUST 9, 2010

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony.

SM2 187

SM2 Alterian Vocus Social Media 187

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). And, of course, we have regional specialists around the world who can help fill gaps in your coverage.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Diva Marketing Blog

FEBRUARY 23, 2009

  I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. For example, there is published evidence from regression modeling that measures of brand affinity or equity can be calculated from social media which, in turn, correlate with sales trends. 

Research 40

Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

JUNE 27, 2008

And not unlike Guy Kawasaki’s example of the ice blocks, to ice houses, to refrigerators analogy, I believe that the difference between how you perceive your role in all this and what will really make the difference is far apart. Comment by Larry Lawfer on May 22, 2008 @ 8:06 am. Watts on May 23, 2008 @ 1:59 pm.

Cymfony 113

Cymfony Badge Skills Comments 113