Dave Fleet

JULY 5, 2010

Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Bill Hartzer

MAY 26, 2010

Radian 6 – This application allows you to engage with your customers via social media. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. are having a major influence towards the online perception of your brand.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Again, more is generally better (spammy blog comments aside), as engagement is the “social&# in social media.

SM2 187

SM2 Alterian Vocus Social Media 187

Buzz Marketing for Technology

FEBRUARY 9, 2011

ConsumerSphere – Another aggregator of aggregators with Crimson Hexagon, Sysomos, etc has “all those tools“ Retained at General Mills, UAL, J&J on specific engagements. Monitoring mapping and mining – 3 phases methodology they use. They “don’t talk sentiment” they are “applying social strategically to business objectives”.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275