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The complete guide to create your employee advocacy content strategy

Sprout Social

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. The key is to curate the right content, not just a lot of content, that aligns with your brand’s goals and values. Recruitment content.

Strategy 132
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Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Set the stage.

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Content Strategy Tips from Top B2B Brands

Writtent Blog

According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.” It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.”

B2B 93
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#measurePR Recap: Chatting with Eric Wittlake

Waxing UnLyrical

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. As always, we had a ton of fun and got some great insights… and it was the first time the chat was curated from halfway across the world (because, as we all know, the U.S. Some say PR isn’t just press releases.

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Introducing Instagram Shop: A New Way to Discover Products 

Later

Based on press imagery, it appears as though the new Instagram Shop button could replace the Activity “heart” button in the main menu, which would be a huge change and a significant shift towards e-commerce. There will be curated edits, a carousel of shoppable brands to browse, and “Suggested For You” product recommendations.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat.

Storify 216