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The Case for Letting Your Social Media Managers Get Weird

Hootsuite

It often takes something special to stand out as a brand on social media. However, as marketers, we tend to cling to the safe, the tried and the market-tested. It starts with letting your social teams run faster, funnier, wilder. B2B marketers rejoice.

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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So. Social media marketers.

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What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

It’s an inspiration for anyone in content marketing. So, what does this art experience have to do with social media? At a recent session at a Content Marketing World conference, marketing expert Heidi Cohen urged marketers to attend the Cleveland Museum of Art to see how it does content: “Beyond its status as a gem of a museum, this AI-powered content experience underscores 2019’s seismic content marketing shift. Social Media Management

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What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

It’s an inspiration for anyone in content marketing. So, what does this art experience have to do with social media? At a recent session at a Content Marketing World conference, marketing expert Heidi Cohen urged marketers to attend the Cleveland Museum of Art to see how it does content: “Beyond its status as a gem of a museum, this AI-powered content experience underscores 2019’s seismic content marketing shift. Social Media Management

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The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. Here are 25 of the very best social media management tools out there. Sprout Social.

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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Zoho Social.

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either. Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. Share UGC In Stories. Create Story Highlights Featuring UGC.

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10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over. It’s UGC, but supercharged! .

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10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

Want to get the most out of your Instagram marketing? These tools can help you grow your business and get more out of this popular social media platform. Check out these Instagram marketing tools designed to help your business endeavors. For Social Listening: Awario.

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6 Tips for Organizing Instagram Content with Later

Later

Here are 6 Later tools that are perfect for organizing your Instagram content: Organize Instagram Content #1: Centralize Your Photos and Videos with Later’s Media Library. you can use Later’s Media Library to keep all your content stored, labeled, and accessible from a single place — even when you’re on the go. Think of it as a home for all of your great social content! That part about scheduling to multiple social accounts at once is important.

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8 Reasons to Schedule Instagram Posts + Stories in 2020

Later

Social media managers, we’re looking at you! . A post shared by Later: Social Media Scheduler (@latermedia) on Dec 20, 2019 at 7:36am PST. tagged all UGC in the photo above ?? ???? The State of Instagram Influencer Marketing (+ Free Report) ? ????? ??????

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Consumers don’t care about your brand or your marketing message—unless it resonates. Here are five brands acing storytelling on social media and some actionable takeaways. the Charmin Bears, Tony the Tiger, and the Keebler Elves) in their marketing messages and for good reason. Research shows that social media shares are boosted by 585% by using a brand character. This type of ephemeral marketing is super popular especially with millennials.

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How to Manage Multiple Instagram Accounts With a Team

Later

Managing multiple Instagram accounts can seem like a daunting task, especially if you’re trying to grow followers and engagement on each of the accounts. But the secret to managing multiple Instagram accounts isn’t spending 24 hours a day on Instagram — it’s finding the right tools, apps, and schedules that serve your needs. Maybe you’re a social media manager with lots of clients, or you’re working with a team to manage Instagram accounts for various businesses.

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17 Instagram Marketing Tips You Can’t Afford to Ignore

Hootsuite

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. marketers used Instagram in 2016, more than 75% will do so by 2020. This Instagram marketing tips for 2020 cheat sheet will help rev up your Instagram strategy, whether you’re just getting started or you’re already a seasoned pro. Before you get started with Instagram marketing, you need an Instagram for Business account or an Instagram Creator account.

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Pixlee TurnTo Announces the Pixlee TurnTo Creator Network to Improve Influencer Discovery

Pixlee

The Pixlee TurnTo Creator Network bridges the gap between influencer discovery and campaign management, showcasing a curated selection of creators to brands already using Pixlee TurnTo for Creators , the influencer marketing solution released by Pixlee TurnTo in 2021. .

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10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. GDPR Seeps Into Social.

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7 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. Related Post : Social Media Management . Social Media Content Creation

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How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

In this blog post, we’ll be walking you through an 8-step workflow (that Later ’s own social media manager uses) to help you to efficiently plan and prep your Instagram content. . Speed Up Your User-Generated Content (UGC) Collection with Later.

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We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. Let’s get started… Learn from These 10 Social Media Mistakes We’ve Made. Here’s a quick overview of the social media mistakes we’ve been making until recently: Focusing on quantity over quality. Being on all social media platforms. Not curating user-generated content.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform. Dark social.

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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Practice Actionable Social Listening.

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4 Easy Ways to Use Social Media for Customer Feedback

Pixlee

Social media is a great tool for engaging with your customer base , as well as finding new potential clients. Social platforms were made for people to share their ideas and engage with others, so it works well as a go-to resource for customer feedback. . Social monitoring.

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9 effective customer retention strategies that work in 2021

Sprout Social

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. Perhaps one of the more straightforward strategies to reduce churn that doesn’t require creating content is simply engaging with your customers via social.

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How to remain agile when your priorities shift

Sprout Social

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. To address this concern, marketers turn to social data. — Sprout Social (@SproutSocial) April 3, 2020.

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How to Use Instagram Stories Highlights to Wow Your Customers

Later

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. They’re a creative way to express yourself, show off your products, drive traffic, or market your business! .

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How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. With that in mind, I began studying hundreds of Instagram accounts, researching ways to gain a massive following , chatting with social media managers from different industries, and running a few experiments of my own.

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19 Facebook Tricks and Tips You Need To Know [2022]

Hootsuite

Facebook is still the largest social media platform. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios.

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9 Instagram analytics tools to help you crush it in 2019

Sprout Social

Instagram used to be a black hole in terms of third-party marketing tools. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. Sprout Social. Sprout Social is a complete social media management solution for businesses and agencies alike.

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How to Dress Up Your Content For Halloween

Ignite Social Media

Halloween is right around the corner, which means it’s that time of year when social media managers begin planning their costumes, scouring Pinterest for inspiration and loading up their carts with accessories and bags of fun-size candy. planning for your Halloween social content might be another story. Thankfully, planning Halloween content for social isn’t as hard as you might think. Curate a Pinterest Board. Utilize UGC.

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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans.

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Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks

Pixlee

To close out this year, we took the time to chat with Sylvia Choi, Digital Marketing Manager at Yakima Racks, on growing and scaling an ambassador program. Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee.

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Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Sprout Social

Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative contributor. In this post, I’m sharing four of the ways I prioritize and manage my time every day so I have more time to strategize, grow professionally and keep up with the speed of social. According to this year’s Sprout Social Index , 59% of marketers say they don’t have enough time in the day to build out their social strategies.

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How the Instagram Algorithm Works in 2020 (And How to Work With It)

Hootsuite

businesses are marketing on Instagram in 2020, and 90% of accounts follow a business —to keep you on your toes. We’ve got the latest information on how to work with the Instagram algorithm to further your Instagram marketing strategy , and keep building relationships with your audience.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Community manager.

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How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media. Social media is all about connection. It’s also great for your social media budget.

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Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? To plan, track, and analyze our Instagram efforts alongside our other social media profiles, we use Buffer for Instagram. When using any marketing channel, it’s important to have goals you want to achieve. UGC can come in many forms such as pictures, videos, and tweets.

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