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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. NewsCred ).

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. Take, for example, marketing software “landscape” diagrams like this that showcase endless logos in random buckets of functionality—great for gaining a sense of the vast number of options, but oversimplified for the purpose of making choices. Redefine Your Content Marketing Process.

The Content Creation Formula for Successful Online Marketing

ProBlogger

Online marketing can be an impossible task without quality content. The process of building a marketing strategy can be complex, and involving various analytics. According to a NewsCred study , 62% of Millennials stated their brand loyalty is directly related to a brand’s online content. This is incredible news for marketers – your viewers are willing to build loyalty and trust. The Content Creation Formula for Successful Online Marketing.