Convince & Convert

AUGUST 6, 2013

Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources. Companies that want to become a social business for the sake of “becoming a social business” doesn’t make sense. There must be positive business outcomes.

Jive 134

Jive Aggregator Collaboration Company 134

Viper Chill

APRIL 26, 2010

The best performing content is content that jives with the Digg audience, so you really need to study out what has performed well on the front page for weeks, if not months. The name of the game is curating. Pretend you are actually in a room with the people on Digg and you will go very far.

Social Media 80

Social Media Strategy Digg Forums 80

Convince & Convert

SEPTEMBER 21, 2010

Not sure how to fix that, but contrast it with something like a MarketingProfs event (disclosure: client) where Ann Handley personally curates every session. Not sure how to fix that, but contrast it with something like a MarketingProfs event (disclosure: client) where Ann Handley personally curates every session.

Social Media 126

Social Media Strategy Conference Eventful 126