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How a social media consultant can help your business

Sherrilynne Starkie

Shared media is about engaging stakeholders on social networks. Paid media includes social media advertising, sponsored stories and native ads. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place.

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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. The average YouTube video holds 37% of viewers’ attention to the last second, according to Hubspot. Getting the right strategy for generating website traffic is very similar.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Google defines it as any video over 10 minutes, while HubSpot found that the optimal length is 31-60 seconds. Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). The standard length is a more contentious topic, as no one can agree on how long short-form videos should be.

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What does a social media analyst do?

Unmetric

A social media manager, on the other hand, is the sole voice of a company’s social media account(s). A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks.

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Case Study: How to Drive 300+ Backlinks to 1 Blog Post

Writtent Blog

59 Killer Content Marketing Stats: 2014 Edition was put together in just 1100 words and is in essence a list of curated stats. The Stats Post attracted 309 backlinks from 86 domains without any promotion except for sharing on social networks. This is a resource page with industry stats curated by Kapost. See the pattern?

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4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

While the debate wages on as to whether or not they’re heavily addicted, you can safely bet money that the content you are sharing across your social media channels will be seen by Gen Z. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer.

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