How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. Featured Headline Social Media consultant PESO model

What does a social media analyst do?

Unmetric

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. Enter social media analysts. So what does a social media analyst do? Social media analyst vs. Social media manager.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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How the Very Best Content Curation Is Done on Social Media [SSM002]

Buffer Social

What are some of the accounts you love to follow on social media? Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. How does he go about his content curation? Share on social.”

The Top 100 Blogs to Curate for Social Media Power Users

Buffer Social

Looking for some fresh content to curate and share on social media? At Buffer , we’re lucky to have some data on the most popular blogs that are read, loved, and shared by social media power users. The Top 100 Blogs to Curate for Social Media Power Users.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Social networks supported.

How to get More Email Signups with Instagram Marketing

Ignite Social Media

billion social media users worldwide, it’s no doubt that the popularity of social media platforms is on the rise. As you can see, modern customers are active on social media, but they want brands to contact them via email. With over 3.5

9 Critical Components of a Successful Social Media Strategy

Social Media Strategies Summit

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Perform an audit of your current social media practices.

Optimize your social media management with these new tools

SocialFish

Here’s a quick roundup of some new (or new to me, I know some have been around a while) social media sites or tools I have been checking out lately, in no particular order.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. What Is Social?

Class 114

33 Ways to Use Social Media to Make Sales

Rebekah Radice

Ever wonder how to use social media to make sales? Or what steps you should take before using social media as a lead generation tool? While using social media for awareness isn’t new, converting connections into leads is. Which social site?

Join Us At 2016 Social Fresh Conference – Special Discounted Rate

Ignite Social Media

Join a select group of marketing and advertising professionals and learn how to up your social media game. You’re invited to attend Social Fresh 2016 , a nationally recognized conference cited by industry leaders as the best social marketing conference.

Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. There are an abundance of experts in your industry whose large social followings completely trust their suggestions and expertise.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

7 Social Media Infographics That Will Make You More Productive

Rebekah Radice

How would you rate your social media productivity? Staying productive while managing social media is tough. With the 7 social media infographics I’m sharing today! 7 Social Media Infographics That Will Make You More Productive.

Why Is Social Media Important for My SaaS?

agora pulse

Social media is a platform to build authentic relationships with your customers. So, why is social media so important? Social media opens the door to truly express how your SaaS can benefit customers. Then, broadcast those insights on social media.

4 Tips For Holiday Optimization

Firebelly

Woorank and HubSpot both have online site checkers where you can input the URL of your site and it will return a categorized list of the health of your site with suggestions on how to improve your site weaknesses. Spread Social Cheer. social curation

Tips 177

Social Media Scheduling: How to Always Be One Step Ahead

Sprout Social

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. When you make social media scheduling a priority, you plan for the future and stay one step ahead in an industry that changes so quickly.

UGC 107

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012.

B2B 239

Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

Curating top content from around the web is a great strategy to increase your social media reach. But where do you start with curation? With our community’s help, we put together an ultimate list of content curation sources across multiple industries. I hope you’ll find some great websites for your content curation strategy. The big list of content curation sources across multiple topics. Resources content curation

7 Social Media Infographics That Will Make You More Productive

Rebekah Radice

How would you rate your social media productivity? Staying productive while managing social media is tough. With the 7 social media infographics I’m sharing today! 7 Social Media Infographics That Will Make You More Productive.

15 Ways to Make Your Social Media Strategy a Complete Fail

Writtent Blog

In fact, recent studies by Manta have found that 60% of small businesses have yet to see a significant ROI from their social media strategy. According to Social Media Guru Ted Rubin , the problem has everything to do with faulty company strategies. Social Media Marketing

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

Email or RSS: Which Do You Prefer

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS.

RSS 107

How To Use Agorapulse To Promote Your Next Event

agora pulse

Have you ever been tasked with the job of managing social media for events? I spoke to Beatrice Whelan, author of “Trending: The Complete Guide To Social Media for Events” She describes the three stages of event marketing as: Before, during and after.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Amy serves as social media editor for the St.

12 of the Best Guides and Sources for Free Stock Images

Webbiquity SMM

20 Sites to Get Free Stock Images for Commercial Use by Social Media Today. ” 53+ Free Image Sources For Your Blog and Social Media Posts by Buffer Social. Getty’s New Free Stock Photos Come With a Price by HubSpot.

SEO & Blogging = a Match Made in Heaven?

Writtent Blog

A listing near the top of Google can deliver more traffic than banner ads, email, and print media combined! Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x More social media interaction.

SEO 83

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. Selling on Instagram: How to Use Instagram’s Shoppable Posts – HubSpot Blog.

UGC 85

5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster

Buffer Social

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. Add social media buttons or a LinkedIn “Follow” button to your website.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Showcase reviews: Buffer Social, BuzzBlogger, Cent Muruganandam, Social Media Explorer. ” — Buffer Social.

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6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. Create unique posts for each social channel. Become a social media outreach expert.

58+ Resources to Master SEO Copywriting

Writtent Blog

Hubspot does a great job explaining what SEO really is. Social Media Meta Tags: How to Use Open Graph and Cards. Neil Patel from Quicksprout did a great job explaining the role of meta tags in social media. Content Creation Content Curation Copywriting

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Social Networking: Like Falling In Love. His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients.

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Buffer Social

We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Social proof. The use of social proof can be found in many areas of both offline and online marketing. 6 Types of Social Proof.

20 Creative Ways to Use Social Media for Storytelling

Buffer Social

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! Resources Social Media Marketing

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” Twitter for PR and Media Pros.

4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

A Holistic Approach to Social Media. 76% of teens use social platforms. While the debate wages on as to whether or not they’re heavily addicted, you can safely bet money that the content you are sharing across your social media channels will be seen by Gen Z.

Tips 114

Get Over Your Creativity Block With These 20 Social Media Content Ideas

Buffer Social

As a social media manager , it can be super fun to strategize and come up with multiple ways to share content with your audience. I know I’ve certainly found myself pondering questions like: What content should I share on our social media profiles? Do a social swap.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Beginner Tips For Your Corporate Twitter Publishing Schedule by Social Fresh. 4 Ways to Grow a Twitter Following That Matters by Social Media Examiner. Over 40 Twitter Abbreviations You Should Know by Social Media Today. Top Twitter Abbreviations You Need to Know by Social Media Today.

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What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Buffer Social

And not all content is suitable for every social media platforms. But how do you decide what to post on each social media platform? By the end of this post, we hope you’ll know exactly what to share on each of your social media profiles.

13 Fantastic Places to Find Background Music for Your Video Content

Buffer Social

Many experts predicted that 2017-2018 would be the “age of video marketing on social media ” and the data is showing that they were overwhelmingly correct. HubSpot, for example, found that 43% of people want to see more video content from marketers.