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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. For example, Nike is one of the world’s well-known sports brands.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. More info about hashtags: Quick Tips for Making the Most of Your Hashtags.

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How NASCAR Creates Exciting Fan Experiences on Social Media

Convince & Convert

Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Here are five brands acing storytelling on social media and some actionable takeaways. Research shows that social media shares are boosted by 585% by using a brand character. The cheeky white duck went on to become the star of numerous ads stealing the show on social media too. Storytelling Tips: Having a consistent brand character is great for storytelling on social media and brand recognition. Curate user-generated content.

Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). Advantages of social media in higher education. Social media isn’t all memes and arguing politics.

Top 9 Tips On Becoming A Full-time Social Media Influencer

So Influential

These social media big names need to have solid fan bases to effectuate their influence. The choices to make are plenty, and here are some of the categories you could choose from: Beauty Entertainment Fashion Food Gaming Health & Fitness Lifestyle Sports Tech Travel.

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. 3 Paid Social Media Marketing podcasts. — 10 of the Very Best Social Media Marketing Podcasts. The Science of Social Media by Buffer.

The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven. TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram.

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Social Media Strategies of Top US Universities

Unmetric

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites. Consequently, universities are ramping up efforts to connect more with their target demographic and engage on social media channels.

Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Instagram is the world’s fifth-largest social media site. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Add a video caption and include relevant hashtags.

The Best Brands on Instagram 2014

Devumi

From one extreme to the next with Red Bull’s high energy, high action, highly unpredictable mishmash of the extreme sports you’d expect, along with the Red Bull girls: When there’s only one Red Bull left you be like…. They may have chosen the best social platform for their brand when they first started on Instagram. It’s an idea that’s very much in line with their Pinterest goals of showcasing their product’s strengths via content curation.

Selling on Instagram: Everything you need to know

Sprout Social

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with 63% buying from social in the last year. Meanwhile, many brands are seeing success with Instagram Stories as an avenue for social selling.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Westfield Mall also recently united user content around the hashtag #VIPinkWeekend.

How to Plan a Pride Campaign on Social Media

Later

As a brand, Pride Month offers a chance to celebrate, show support, and raise awareness of LGBTQIA+ rights on your social media channels. Every social activation (big and small!) So as a brand on social media, you have a real opportunity this year to make a difference.

How to Plan a Pride Campaign on Social Media

Later

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. And while running a Pride campaign on social media shouldn’t just be for the mega-brands, a lot of small businesses aren’t sure where to start, or how to give back, if they don’t have a huge budget. Tips for Planning & Running a Successful Pride Campaign on Social Media.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. 20 Best New Social Media Tools to Try in 2017. Sports.

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How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

Buffer Social

Share social media stats and data. Sports teams share training sessions with fans. We’ve used Instagram Stories to share how to curate content , set benchmarks , and much more. You can also try fun and entertaining lists such as “top books for marketers” or “top things we learned in social media this month.” Again, this is great for online retailers who drive sales through social media promotions.

Finger-Pointing, Self-Righteousness And Middle Fingers

Twist Image

Did the feeds continue with the hashtag #momentofsilence describing the scene? Did everyone in restaurants and sporting events stop in silence? The majority of people on social media channels and platforms are hardly media experts - able to understand the nuances of what it means to be so public and publishing our constant thoughts out to the world - and so, their reactions are visceral and personal. hashtag. media expert. social media.

50 Shortcuts to Create Visual Content for Social Media

Socially Sorted

In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. Here are 50 Shortcuts to Create Visual Content for Social Media. The good thing is that you also find some pretty awesome content to “curate” and share too!

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How To Get More Out Of Post Purchase Communications

Pixlee

That communication can be through emails, social media interaction, offer messages, or customer support—but any channel that engages your customers directly counts. Connect With Users On Social Media.

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How to Turn Friends Into Fans with Social Engagement

Convince & Convert

As Community Manager, Christin is a wizard at engaging Convince & Convert’s audience via social media. She’s an expert at getting our podcasts and blog content in front of our fans, as well as curating the best content from elsewhere on the web. You’ll hear her advice for first-time livestreamers, what too many brands get wrong about social, and what’s in store for the future of community management. Social Media Strategy

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent Blog

Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. Visitors will share on their social channels and link to your content on their blog, you’ll become more effective at converting subscribers, and your social influence will grow: Image credit: Orbit Media. Don’t solely rely on sharing titles to promote your content on social media.

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries.

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Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Read on for insights from Ryon, and our Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, but only 10% of Americans actually use Twitter). Jay : And here we are with episode number 13 of the Social Pros podcast.

What brands are missing by sleeping on TikTok

Sprout Social

If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Social is an environment with a formula—share curated content, create a personal brand, amass a following, reach influencer nirvana.

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What to post on each social channel to stand out from the crowd

Sprout Social

We get it: it’s easier to post the same content on all your social profiles than it is to plan individually. And it’s not just limited to media. Some platforms favor media over text, others are more receptive to infographics. Trends & hashtags.

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How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

Buffer Social

Just as there are trends in fashion, music, finance, and design, there are trends in social media as well. Sing would also look for specific hashtags used in contests hosted by top accounts and feature those hashtags in his own posts. Entertainment, news, sports, fashion, beauty – you name it. Hashtags. Hashtags are also a major part of Turn Studio’s Instagram strategy. Those users validate the hashtag in a way,” explains Sing.

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Using both hashtags and location tag drives the most engagement. Here are some highlights from Pew Research Center’s study on social media use in the U.S.: Using both hashtags and location tag drives the most engagement.

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How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

Buffer Social

Just as there are trends in fashion, music, finance, and design, there are trends in social media as well. Sing would also look for specific hashtags used in contests hosted by top accounts and feature those hashtags in his own posts. Entertainment, news, sports, fashion, beauty – you name it. Hashtags. Hashtags are also a major part of Turn Studio’s Instagram strategy. Those users validate the hashtag in a way,” explains Sing.

How to Use Instagram Stories Highlights to Wow Your Customers

Later

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. It’s also a great way to add value to your feed, explain what your business is about, and attract new Instagram followers with a curated Instagram aesthetic.

The Top 20 Brands to Watch at NRF 2019

Pixlee

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Strong social media presence and now famous holiday advertising ensure Hershey’s brands are always on your mind at the corner store or the supermarket. What sport doesn’t Nike make equipment for? Are you as excited as us for the NRF EXPO in New York?

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

Brands that are thriving on popular social platforms are using consistent, well-crafted visuals that are a mix of branded and lifestyle imagery. Once this question is answered, a set of defined objectives based on your existing social media strategy and overarching marketing goals should be set. Will your Instagram serve to extend the branded lifestyle that’s already been communicated on your other social channels? Curate Your Feed. Don’t Forget About Hashtags.

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10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

The world of social media can be so funny to me sometimes. The sharing became in social media. Later ’s social media strategist, Mel Brittner explains that IGTV is about finding the right format to draw your audience in. . SOCIAL MEDIA.

23 most followed brands on Facebook in 2019

Unmetric

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. Converse gets social media. Such is their presence on social media.

23 most followed brands on Facebook in 2019

Unmetric

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. Converse gets social media. Such is their presence on social media.

How to Advertise on Twitter: A 7-Step Guide to Using Twitter Ads

Hootsuite

There are several types of Twitter ads to choose from to help your brand’s goals and fit your social media marketing strategy. This is a collection of the most popular topics and hashtags being used in real time. Social Strategy

This is How the Instagram Algorithm Works in 2019

Later

Here’s what we’ve learned out about the Instagram algorithm in 2019 from our own research, experience, and conversations with social media managers. Social media expert Neil Patel explains , “If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post. The hashtags results page also follows the Instagram algorithm rules listed above.

The Top Twitter Updates You Need to Know: October 2020

Hootsuite

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Staying on top of new Twitter updates can help your brand make the most of the social media platform and try out the new features.

The Ultimate Guide to Getting on the Instagram Explore Page

Later

Staring with a ‘For You’ channel (which has a mashup of posts tailored to your wider interests), you’ll then see channels on topics you might like, such as Art, Sports, Beauty or Fashion. Plus, there’s also a list of hashtags you might find interesting to give you more ways to explore your interests. If you’re a brand looking to get on the Instagram Explore page, it’s more important than ever to focus in on your niche topics and use hashtags to help categorize your posts ! #3:

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Infographics are awesome for showing data in a visual way to take a relatively dry topic (text-wise) and add some vibrance to it, like this infographic example of the best times to post on social media.

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