Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? According to Nielsen, online reviews are the second most trusted source of brand messaging and information.

Content 41

Content UGC Loyalty Nielsen 41

Social Media Marketing

MARCH 20, 2013

Creating and curating "spreadable" content is a more effective long-term strategy than trying to think "viral." Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. Keep the self-driving cars, magic glasses, laptop, handheld OS, and Brazilian social network.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Strive for the 6-3-1 rule: for every 10 pieces of content you provide to employees, 6 should be curated, 3 should be owned and 1 should be promotional.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

OCTOBER 4, 2016

Add a caption with hashtags, mentions, and emoji. Leverage hashtags. Hashtags have become a uniform way to categorize content on many social media platforms. Hashtags allow Instagrammers to discover content and accounts to follow. Bonus tip: Try creating a brand-specific hashtag. Schedule for the ideal time.

Instagram 111

Instagram Tips Real Estate Hashtag 111