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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Jake McKee 90-9-1.com.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Twitter found that Tweets without a hashtag or mention generate 23% more clicks. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link. Don’t Forget the Basics.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Content curation. Learn more: The Complete Guide to Content Curation: Tools, Tips, Ideas.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

If you’re still looking to use hashtags, consider some of the tips below: Discoverability: Hashtags can make your content more discoverable to users interested in specific topics. When a hashtag is trending, more users are likely to engage with associated content, offering a chance for broader exposure.