Convince & Convert

APRIL 27, 2012

This episode features Ryon Harms , the head of social media for Farmers Insurance. Tom : I think it hurts journalists to lose the curation aura and to cede it to other people, I think. Special Guest: Ryon Harms of Farmers Insurance. Ryon Harms, Farmers Insurance @thesocialexec. Ryon : Thanks, Jay, for having me.

Insurance 115

Insurance Journal Research Hashtag 115

agora pulse

JULY 16, 2019

This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack. Curate user-generated content. Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories. Nike always pairs its videos with a hashtag.

Social Media 110

Social Media Brands Hashtag Meme 110

Hootsuite

JULY 29, 2019

I feel obligated to insure the wrath (and teeth) of Molly, aka the Thing of Evil, by telling you that she coerced someone into photoshopping this picture. On his Twitter feed, Eddie curates content that will help you write copy—copy that readers will connect with and act on. Writing Hashtags. She did not summit Everest.

Twitter 111

Twitter HootSuite Feed Feedly 111