Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. Image source Modern content marketing includes a mix of brand-created content and curated content. Make sure to ask permission!)

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Pam Moore

JULY 7, 2017

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. Curation can be good. Is anything really new anyway?

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Sprout Social

NOVEMBER 14, 2023

But don’t be fooled—authentic marketing is only becoming more important. In this article, you’ll find authentic marketing examples, tips for getting it right and what brand authenticity really means. What is authentic marketing? And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z.

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Authentication Tips Marketing Social Media 115

agora pulse

MAY 13, 2020

Want to get the most out of your Instagram marketing? With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. Related: Download our FREE Instagram Marketing ebook. per month.

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Instagram Tools UGC Hashtag 191

Pixlee

MARCH 31, 2021

The process of browsing content produced by real people has reimagined traditional word-of-mouth marketing and even in-store sampling with the help of photos and videos by actual customers. But like any other form of marketing, it has to be executed strategically. Treat UGC like any other piece of marketing content.

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Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. Build Connections with TikTok Influencers.

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Strategy Marketing Social Media Influencer 177

Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. For instance, marketers focused on increasing brand awareness want to keep close tabs on post reach, impressions, and link clicks. Leverage the Right Hashtags.

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Keyhole.co

NOVEMBER 18, 2021

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. You can see the key performance metrics for influencers.

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Hootsuite

JANUARY 24, 2023

Have you ever wanted to become a TikTok influencer? Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. What is the fastest way to become an influencer? What is a TikTok influencer? Here are the top 10 TikTok influencers in 2023. You’re not alone.

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Pixlee

OCTOBER 4, 2021

To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. While the influencer marketing industry is expected to reach a market cap of 5.8 Top 10 Influencer Marketing Mistakes To Avoid.

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Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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Sprout Social

AUGUST 7, 2020

But we’re here to demystify that landscape for you and show you how TikTok influencer marketing operates, how different industries make it work for them and break down the culture it all lives in. Even further , you can check if your favorite TikTok influencers are trending under any popular audio. Morphe 2 ft.

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Influencer Hashtag Trends Meme 142

Razor Social

AUGUST 10, 2017

Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. Curata: Curate your own blog and share content.

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Curation Content Tools Curata 111

Pixlee

AUGUST 26, 2020

Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools. Influencers add value by promoting things they care about. Brands are investing in influencer marketing and with good reason.

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Influencer Tools Social Media Instagram 88

Hootsuite

JANUARY 24, 2023

Have you ever wanted to become a TikTok influencer? Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. What is the fastest way to become an influencer? What is a TikTok influencer? Here are the top 10 TikTok influencers in 2023. You’re not alone.

Influencer 85

Influencer How To HootSuite Video 85

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Be real — It’s the antithesis of Instagram’s heavily curated, glossy versions of ourselves. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to.

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Keyhole.co

AUGUST 24, 2021

Content curation means more than rummaging through the internet for what to post on a slow day. This guide will cover the basics of content curation as well as the benefits it can bring (spoiler alert: a lot). What does curated content mean? How much content should you curate? How much content should you curate?

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Curation Content Social Media Brands 64

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . Thanks to the repost to Instagram Stories feature, and tagging profiles in posts and stories, brands can now curate their feed with content created by their biggest fans. A super-strong branded hashtag! .

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Feed Feedly Curation Instagram 68

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

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Conversation Marketing Social Media Hashtag 131

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. Build Connections with TikTok Influencers.

Strategy 92

Strategy Marketing Social Media Influencer 92

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok. What is TikTok marketing?

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B2B Examples Marketing Social Media 111

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? Who are they listening to?

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Social Media Advertising Strategy Tools 78

The Realtime Report

NOVEMBER 29, 2012

“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about.

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Influencer Tools Curation Analysis 194

Later

OCTOBER 28, 2018

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram.

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Instagram Influencer Tips Marketing 69

Later

MAY 6, 2020

Wondering if TikTok marketing could work for your brand? Users of all ages are joining the TikTok phenomenon, with celebrities, influencers, publishers, and household brands now in the mix. Users of all ages are joining the TikTok phenomenon, with celebrities, influencers, publishers, and household brands now in the mix.

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Marketing Hashtag Instagram Trends 113

Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Many successful content sites implement content curation as a core strategy. It shouldn’t go overboard attempting to sell a product or service.

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agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

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Social Media Analytics Tools Social Media Management 179

Pam Moore

JULY 10, 2017

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Definition of content marketing.

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Content Social Media How To Marketing 166

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Hootsuite

NOVEMBER 14, 2022

Curate content. Smart social search techniques can help you find and curate content that will stand out to your audience. For instance, you can use an Instagram board to set up streams monitoring your home feed, specific hashtags, mentions, and competitor accounts. Looking for great user-generated content for your feed?

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agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. We cannot influence everything.

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YouTube Marketing Social Media Curation 113

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. Social media analytics tools.

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Social Media Tools Marketing Instagram 137

Webbiquity SMM

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Build Hype for your Event.

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Social Media Eventful Hashtag Badge 143

Twenty4 Social

AUGUST 24, 2020

Niche marketing involves focusing your business marketing efforts on a small, well-defined group of the population so that you can better serve them. No matter what industry you are currently working in, there are many subgenres within the market that you can branch out, allowing you to find something that you love. Hashtagging.

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Social Media Hashtag Influencer Instagram 52

Twenty4 Social

AUGUST 24, 2020

Niche marketing involves focusing your business marketing efforts on a small, well-defined group of the population so that you can better serve them. No matter what industry you are currently working in, there are many subgenres within the market that you can branch out, allowing you to find something that you love. Hashtagging.

Social Media 52

Social Media Hashtag Influencer Instagram 52

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. special functionality for marketing agencies, e.g., client approval workflow ( Planable ).

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