How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media
Buffer Social
OCTOBER 1, 2018
In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Curate user-generated content. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000.
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