The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days
Social Media Strategies Summit
SEPTEMBER 14, 2023
On the one hand, ESPN employs someone to help his team analyze data across all social platforms, amounting to about 300 posts a day on average. Mitchell says his team at ESPN has gone through multiple iterations of the creative process to find what works best. That allowed Mitchell’s team to create a piece of reactive content.
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