Pixlee

JULY 7, 2020

A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Michaels is a great example of a brand that successfully pivoted their marketing strategy during the uncertainty around the pandemic. Michaels Craft Stores.

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Sprout Social

FEBRUARY 23, 2022

Squeeze more out of your existing ecommerce marketing efforts. Maternity fashion brand Monica and Andy have product collections for new mothers, expectant mothers, baby clothes and developmental toys. Another added bonus of curating user-generated content is that you can feature your Instagram shopping items on your page.

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Keyhole.co

MARCH 7, 2023

This can help you tailor your content and marketing strategies to better appeal to your audience, leading to increased engagement and success on Instagram. Brands like GoPro extensively use UGC to promote their product. You can add exciting gamification elements to your widget and make your website more engaging.

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Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. But the metaverse isn’t a utopia.

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Keyhole.co

OCTOBER 30, 2023

Burger King’s marketing strategy generates a lot of buzz across their social media platforms, leading to high engagement and ensuring the brand is always at the forefront of people’s minds. Let’s take a closer look at the key features of their online marketing strategy. And it works! Take this tweet from 2020 , for example.

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Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. How to Leverage UGC Effectively.

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Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Many successful content sites implement content curation as a core strategy. It shouldn’t go overboard attempting to sell a product or service.

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Later

NOVEMBER 13, 2019

For example, fashion blogger favorite, VSCO’s A6 is the perfect Instagram filter to help you create a minimalist “no edit” aesthetic. . Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: . Instagram Aesthetic Trends #3: A Curated UGC Feed . Ready to jump on the UGC trend for 2020?

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Sprout Social

JUNE 23, 2021

Many brands on Instagram make UGC a cornerstone of their content strategy, particularly via Instagram Stories. Instead, take advantage of your marketing tools like your CRM or social media management tools like Sprout’s Smart Inbox to keep tabs on notifications and @mentions from social. Listen closely to your lost customers .

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Later

MARCH 13, 2019

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. And that’s it!

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Instagram How To Curation Fashion 75

Later

MAY 6, 2020

Instead of users scrolling through a news feed, TikTok curates a For You page — an endless stream of personalized content for each user. For example, Later’s Head of Content Marketing Taylor Loren has over 3M views on her TikTok candle tutorial video. She’s a social media marketer who uses TikTok to educate her followers.

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Pixlee

NOVEMBER 21, 2017

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. We’d like to share a few of Pixlee’s unintentionally best kept secrets to make your marketing even more effective. These are five ways you should be using Pixlee (if you aren’t already!).

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Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands.

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Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. And remember, every successful content marketing and advertising strategy contains a willingness to experiment a TON, analyze results, and learn quickly. Definitely go check them out for inspiration.

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agora pulse

MAY 13, 2020

Want to get the most out of your Instagram marketing? With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. Related: Download our FREE Instagram Marketing ebook.

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Hootsuite

JUNE 7, 2022

Instagram marketing campaigns can help you achieve a specific objective over a fixed period. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. There are several broad types of Instagram marketing campaigns. User-generated content (UGC) campaign.

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Sprout Social

NOVEMBER 16, 2021

Not only are consumer shopping preferences shifting to social, social platform developers are actively bringing sales and social marketing closer together with the steady emergence of new or improved social commerce solutions. Marketers who are diligent about tagging outbound content have the ability to conduct more granular analysis.

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Pixlee

JANUARY 10, 2022

93% of marketers who use video say it’s an important element of their overall strategy, and this percentage has been steadily increasing over the last several years. The answer lies in influencer marketing; featuring trusted individuals with a curated, loyal following in video campaigns sets your brand up to be memorable and trusted.

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Ignite Social Media

AUGUST 15, 2017

Working with a fashion retailer? Curate a Pinterest Board. Given that 27 million Pinterest users pinned Halloween content last year, creating a Halloween Pinterest board is one of the easiest ways to help fans find and curate your content. Check out these brand boards for creative marketing ideas. Utilize UGC.

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Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Instagram carousel posts are a great way to share more personal brand stories on Instagram, without disrupting a carefully curated feed. . And what’s better than a single piece of UGC?

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Instagram UGC Curation Apple 81

Hootsuite

JUNE 20, 2022

Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. Here are a few ideas for how Facebook search operators can help you optimize your marketing campaigns: Research your audience.

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Later

FEBRUARY 19, 2020

You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more! . Ready to learn more about Instagram influencer marketing and how it’s shaping up in 2020? Download our free State of Influencer Marketing Report to learn more from the experts at Fohr and Later! .

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Later

JANUARY 30, 2019

Not sure where to start when it comes to Instagram Stories strategy and marketing? Social influencers act as spokespersons for an industry or sector on Instagram, for example fashion, travel, business, tech. Some may be specifically for small businesses, while others might be about fashion and ecommerce.

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Hootsuite

APRIL 20, 2020

businesses are marketing on Instagram in 2020, and 90% of accounts follow a business —to keep you on your toes. We’ve got the latest information on how to work with the Instagram algorithm to further your Instagram marketing strategy , and keep building relationships with your audience. What do we mean by old-fashioned?

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Later

NOVEMBER 11, 2018

While there are lots of different ways for brands (especially ecommerce brands) to weave sales opportunities into their Instagram marketing strategy, having Instagram shopping posts in your feed is a feature you definitely want to take advantage of! It really is a streamlined way for your followers to shop your range and collection.

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Later

MAY 8, 2019

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. Instagram For Fashion: Why is it So Successful for Brands? Table of Contents.

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Later

JULY 25, 2019

A post shared by Instagram Business Marketing (@elisedarma) on Jun 11, 2019 at 9:08am PDT. A post shared by Instagram Business Marketing (@elisedarma) on Jul 16, 2019 at 8:00am PDT. A post shared by Instagram Business Marketing (@elisedarma) on Jan 6, 2019 at 10:46am PST. Convert followers into customers through copy?

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Instagram Hashtag Engagement Feed 86

Buffer Social

MAY 9, 2016

For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. That strategy is the implementation of user generated content (UGC). Why UGC is Important for Brands.

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Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

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Later

FEBRUARY 13, 2019

Their carefully curated UGC, creative product shots, and perfectly on-brand Instagram Stories will leave you feeling inspired to make your home a little more “green.”. There’s a good chance your tried and true marketing tactic that worked last year may not have the same effect in 2019. Photo by @sharonyhlin.

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Ignite Social Media

APRIL 24, 2017

You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. Let’s circle back to one of the seven types of social media content I previously mentioned: UGC. What is UGC exactly?

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Buffer Social

OCTOBER 4, 2016

And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? When using any marketing channel, it’s important to have goals you want to achieve. 7 Instagram for Business Best Practices. Set some goals.

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Later

MAY 15, 2019

Before you even look at your Instagram account, it’s important to take a step back and assess not only your Instagram marketing goals but your business goals as a whole. When it comes down to it, your Instagram account should be an extension of your marketing and business efforts, and your approach should reflect that!

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Later

DECEMBER 13, 2019

According to Jon Youshaei , Product Marketing Manager of IGTV , Instagram is building an entire destination right in the Instagram app for people to go and browse. . Get all the insider tips from Jon Youshaei, Product Marketing Manager of IGTV when we chatted to him at LaterCon ! . State of Instagram Influencer Marketing Report!

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Sprout Social

JULY 15, 2020

Both social marketers and consumers agree—a brand’s social media presence stands out most when it is creative, memorable and impactful. Whether work from home is new to you or you’re a seasoned remote worker, social media marketing from home is not without its challenges. However, social marketers are nothing if not resourceful.

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