article thumbnail

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. It began with a meeting where two women shared a story of profound loss, a story they wanted to turn into one of immeasurable hope.

CSR 200
article thumbnail

Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. I could be wrong.

CSR 249
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 inspiring examples of corporate social responsibility

Sprout Social

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. This does more than just help them meet their goal: the ongoing investment also serves to push an entire industry forward. It can impact your bottom line as well.

article thumbnail

How American Express Created a Movement of 2,8 Million People

Mindjumpers

In yesterdays’ newspaper I read about a Facebook page where people help each other to find missing pets and another page that connects parents and allowing them to meet other parents in their neighborhood. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community.

CSR 237
article thumbnail

The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269
article thumbnail

5 Popular Posts About Social Media

Mindjumpers

Read Full Post » • Danish CSR Initiative on Social Media Meets Criticism The Danish CSR initiative called ‘Lys i Afrika‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. “How can we do something that will create value through social media?”

CSR 214
article thumbnail

How Chocolate Saved Shawn Askinosie

Buffer Social

Realizing the sparks of passion, he took a trip to Ecuador to meet cocoa farmers and learn about the entire production chain from bean to finished product. It’s a belief he thinks all companies should adopt as they think about corporate social responsibility (CSR). Then a thought came to him: what about chocolate?

CSR 80