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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Audi’s Urban Future Initiative examines the convergence of mobility, architecture, and urban development; the trip began at the offices of interdisciplinary firm Höweler Yoon Architecture, which is collaborating with Audi to rethink infrastructure in a sustainable way. The luxury car brand realizes how easy it’s becoming to travel in the U.S.

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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. They excel at identifying trends and specifically curating products for different markets and regions. million Samsung Mobile on Instagram: 1.4

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Important Tips for Pinterest Marketing 

The Realtime Report

Pinterest Marketing . Any businesses these days will find it difficult to make progress and increase profitability without digital marketing. Today, businesses are using multiple platforms for their digital marketing activities. When compared to Instagram marketing , Pinterest might not be as popular.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.