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The KISS Method For Determining Social Media ROI

SocMed Sean

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Take that one step further and engage with the community that makes up your customer and prospects, and you can identify new ideas that might not have been developed by your R&D department.

ROI 269
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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Jim Alexander (No link given) - As long as the client is willing to own the consequences of engagement by proxy I don't think the identity of the content authors need be an issue. As long as the client is willing to own the consequences of engagement by proxy I don't think the identity of the content authors need be an issue.