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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Interested in expanding what your social media agency can do for your clients? A successful live video is at creating trust, sparking engagement, and driving sales. This can reinvigorate flagging engagement levels. You will get new fans, additional views, and greater engagement as your message will be amplified.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Want to save your organization precious “human CSR capital?” Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Want to save your organization precious “human CSR capital?” Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert.

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Important Tips for Pinterest Marketing 

The Realtime Report

One social media platform that is often underestimated for the reach it provides to businesses is Pinterest. Business accounts on various social media platforms tend to work very similarly. For example, both Pinterest and Instagram business accounts give you resourceful insights on your account activity and engagement.

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What (and When) to Post on Facebook

agora pulse

It can be tough being a social media manager responsible for maintaining a Facebook page for a business. You need to engage your fans, grow new ones, generate leads, increase web traffic , and manage your online customer service. Here’s one we recently ran at Contentworks Agency which got a good organic engagement.

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Auto Brands Comparison Report

Unmetric

Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. On Twitter, tweets about MX-5 engaged best for the brand. Mazda - MX-5 Miata.