Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger. I am really proud of what we have achieved with the hashtag and chat over the last four years. I know.

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Important Tips for Pinterest Marketing 

The Realtime Report

For example, both Pinterest and Instagram business accounts give you resourceful insights on your account activity and engagement. This helps maintain engagement on your account and make you look active so more people will follow you. Same goes for the hashtag case on Instagram.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

A successful live video is at creating trust, sparking engagement, and driving sales. This can reinvigorate flagging engagement levels. You will get new fans, additional views, and greater engagement as your message will be amplified.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

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What (and When) to Post on Facebook

agora pulse

You need to engage your fans, grow new ones, generate leads, increase web traffic , and manage your online customer service. Here’s one we recently ran at Contentworks Agency which got a good organic engagement. MondayMotivation is a great hashtag to use today. Tuesday is a good day to share a blog post but due to the lower engagement rates you might want to give it a boost until Thursday to maximize your reach. Use the hashtag #ICYMI (in case you missed it).

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