Trending Sources

White House Creates Crowdsourcing Site

Spin Sucks

This week, on Inside PR , Joe Thornley , Martin Waxman , and I talk about We the People , a new crowdsourcing site from the U.S. A new crowdsourcing site from the U.S. When 5,000 signatures are acquired (has to be within 30 days), White House staff will review it, ensure it is sent to the appropriate policy experts, and issue an official response. government. government.

5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. One day you guys might have issues, but it’ll be important to talk them out. Social Media businesses friendship friendships social media

The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

The next evolution in content discovery came with the social revolution. The introduction of social feeds by Facebook, Twitter and other social networks changed the way that people discovered content. This crowdsourced, automated method of discovering popular content was a drastic improvement in how we found interesting information and media on a daily basis.

The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic

Blue Focus Marketing

The Rise of Crowdsourcing 2.0: Traditional agencies are pushed to their limits by the explosion of digital and social media marketing projects as clients demand more. The “Fifth Model” Recognizes the Value of Social Media Marketing. Marketers can connect with customers using social media more efficiently vs. outbound marketing tactics. Peter H.

2012 Social Media Business Trends

Blue Focus Marketing

As the end of the year draws near, it’s time to start looking at social media trends for 2012. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. For businesses that don’t start embracing social media, 2012 may mark the beginning of their declining growth and profit. for crowdsourcing?

Innovation Gone Wild On Madison Avenue

Blue Focus Marketing

Crowdsourcing on the prowl in Adland’s jungle”. Once upon a time, ad agencies waited for social media to simply, well….disappear. This waiting period not only kept agencies from pressing ahead in areas like understanding how new technology could benefit their clients, but kept them from leading the social media charge. Creatives, Social Media Marketers, etc.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. 5 stars.

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The 21 Best Content Curation Tools

Webbiquity SMM

Expert summary compilations (example: Soulati Media ). The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). 1) Storify.

25 Excellent Content Marketing Tools for Your Brand


The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. It’s simple to curate, crowdsource, and engage readers. Stories can be public or private, and can be created by collecting content from 20 different social channels and websites.

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Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals. Boss asking about the ROI of your social media campaigns? What Results Can I Expect From My Social Media Campaign?

The Four Primary Types of Social Media Strategy

Geoff Livingston

Individual voices, teams, mainstream social networks, applications, pages, groups, documents, wikis, your blog, their blogs, the list goes on on ad infinitum. While a stand-alone strategy, participation is also a precursor for success in the other three primary areas of social media strategy. Image: Water chess board by cozmicberliner. Comments may be used in the final edition.

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Download Welcome to the Fifth Estate

Geoff Livingston

Because of the compensation issues , time since publishing, and frankly, the plethora of social media and online marketing books out there, it’s time to give it to you for free! And per the issues link, please forgive any typos. From a content perspective, the Fifth Estate offers the deepest dive into social media of my three books. Enjoy!

How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth

Ten Steps to Create a Shitstorm Online with Social Media. For social change. waves to, Adbusters , Anonymous, SumofUs etc* whether you take it to the next step and use crowdsourced funds to force Gov to stop dithering, up to you. Ten Steps to Create a Shitstorm Online with Social Media. Document everything on Social Media.

Some Truths About Crowdsourcing

Geoff Livingston

In today’s online world, the term crowdsourcing gets bandied about quite a bit. It’s the most difficult and visible form of community-based social engagement. Yet, much of today’s conversations deal with fleeting uses of “crowdsourcing,&# such as asking questions of Twitter communities. The crowdsourced effort serves both parties. So be it.

The Spin Sucks Inquisition: Eden Spodek

Spin Sucks

I help tell their stories online and advise them it’s always better to be upfront and open by telling it like it is rather than trying to wrap up an issue in a pretty little package. This is the first time I’ve worked on a crowdsourcing project and it’s a wild ride. By Gini Dietrich. You are going to make me think really hard about when I first met Eden Spodek. years! Spray and pray.

Location is important for your Contact Center too!

Buzz Marketing for Technology

Now that Avaya has developed our Social Media Manager solution ( get our new book on this ) to help folks like Frank to automate what he and his team currently does which is reading tweets and other social data to find support related items. This is really a natural extension of the next generation contact center that uses social media to provide superior customer service.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. Stacey Acevero. sacevero. Zdatny.

Representational Democracy is Dead

Laurel Papworth

I’ve put together a video to talk about how I think representational democracy is dead, and how Media failed the Australian people. In Ancient Times, every village would vote in a Representative who would go to the next biggest town and vote on the village issues. Issue->communication->vote in Village->run to town-> argue the points-> outcome. gov 3.0

Crowdsourced Curation

Eric Reasons lays out a case (via p2p foundation ) for the inevitability of “crowdsourced curation&# —i.e. automated filtering based on the efforts of other internet users to rank, rate, and recommend content, and on social networks to gather and share links and content appropriate to the groups that form themselves. It is a misleading question. All rights reserved.

Picking a leader for your social media program

Jeff Esposito

This is post is part of the Institutionalizing Social Media series. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. Social media touches many areas of the company and requires different strategies for each area. Much like a kitchen with too many chefs, a social tribe with too many chiefs is ineffective. Plans and strategic road maps are key to a successful social media program. Passion 2.0.

Social Media for Sales

Webbiquity SMM

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. Share this on Bebo. Subscribe to the comments for this post? Digg this!

Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Enterprise 2.0 Crowdsource white papers and presentations! On the (often ignored) issue of intellectual property within and organization: “People spend lots of hard work and man-hours developing a work product.

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4 Reasons to Use Social Enterprise Networks for Business


Most people wrongly assume social enterprise networks are simply Facebook for business. This month, I surveyed end users to find out how they draw value from going social. Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. How do you derive value from social enterprise apps?

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social MediaSocial media on the Internet are empowering, engaging, and educating consumers and providers in health care.

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth

Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. compare it to social media funding, civic crowdsourcing and peer to peer industries. Slactivism & social distribution. Social Activism.

The Content Quality Problem Here and There

Geoff Livingston

There’s no better example of this issue than our own marketing space where the effort to produce consistent content creates an ever increasing level of drivel. In fact, there’s so much “me, too” content, getting beyond a headline skim requires some real shake-up in the social media marketplace or a dramatic post. Image by kopper. Commit to Excellence.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. Last year we laid out a set of rules for successful crowdsourcing, which might be helpful to keep in mind when employing the services of any of the companies listed below. Crowdsourcing , Features , Trends.

7 Ways to Take the Media World by Storm

Convince & Convert

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Develop Rent-to-Own Content Strategies: As content marketers, our goal is to own our media channels, just like publishers do.

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my. Just 4 People doing Social Media?

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Paid social, ugh… Snackable Content-That’s all we want! Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. Crowdsourcing. “Performance issue with previous agency.” What are we using social media for? Where does social fit in a brands mobile strategy? You decide. Intensity.

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2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Andres is a social media expert.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Andres is a social media expert.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR. Don’t be Shy. Share it!


The Four Social Strategies Applied to Facebook

Geoff Livingston

social network traffic , and one half of the U.S. population has an account on the social network. But even if Facebook doesn’t have the function you need, a company or nonprofit can build a custom app for the social network. Encourage people to talk about the issues you share in common. But be aware that empowerment and crowdsourcing takes significant work.

How to create a Civilly Disobedient #shitstorm online & off #socialmedia

Laurel Papworth

How to create a resistance movement using social media and the steps to do so. This framework came from one I developed for social media campaigns for companies (workshops) but hey! Social Media puts the media in YOUR hands now. Connect with heritage media and others (use them, they are there). it works for grassroots activism too! Dunno why.

Why Social Business will be bigger than Social Marketing

Engaging Brand

This is no longer about adding social to business, this is about adding business to social! I genuinely don't think that we have grasped how the social media will move from a radical shift in marketing techniques to a radical shift in business models. Up to now the social has been in essence about breaking down the walls between the marketplace and the business. It has been mainly about communication and if you like social marketing or digital marketing, whichever phrase you prefer! Business is changing and changing fast.

Two Ladies Lead #Demand13

Geoff Livingston

To me, that’s remarkable because for once female speakers at an Internet marketing conference are a non-issue. Arianna will deliver insights into building top tier content in this fast moving age of social and mobile. Part of that fun includes letting attendees ask Moss questions, so we’re crowdsourcing the Qs (add yours if you’d like). What do you think?

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Why Can’t We Define Public Relations?


The PRSA has embarked on a mission to redefine and modernize “public relations” Which I believe is probably necessary – you only have to look at this post on Spin Sucks (one of many on this topic, I am sure) and the ensuing comment discussion to realize that there is mass confusion about what public relations is, especially now, in the age of social media.

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job. Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook. But the truth is this social behavior remains a fraction of each consumer’s day.

Twitter Best in Events and Emergencies

Net-Savvy Executive

It's the social media water cooler , where there's always something interesting but rarely anything I can't afford to miss. Here's some of what I saw: Sharing official warnings as they were issued. Relaying information from broadcast media to people without power in their homes (who were presumably using smart phones for Twitter). Media reports. Social Media