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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community. Kawasaki also covers ways to mobilize communities such as KickStarter and IndieGoGo. In the marketing world, we essentially do this through focus groups. But few writers have access to actual focus groups.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.