6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
Twitter is a living focus group. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Did the agency use a crowdsourced idea to devise the talking bag concept?
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