#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

The company used its customer newsletter and social media to promote the event. ” It’s also a good idea to communicate as much as possible in advance of the event to “bat around, or bat down some ideas that won’t work beforehand.”

Trending Sources

Twitter Best in Events and Emergencies

Net-Savvy Executive

I recently experienced two events—one good, one bad—that show Twitter at its best. It was a fairly geeky tool, and it was real-time only, but it was nice to connect with the event I couldn't attend. I won't say that Twitter is only good for events.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation.

Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. that offered insider perspectives on the competing athletes and the event itself.

Can Social Media Save Hawaii’s Beaches and Land?

Bare Feet Studios

In the past, this has been a local event that targets local attendees who bid on deluxe local packages. Use our event Hashtag: #BBTB2012 (BuyBackTheBeach 2012) so we can include you in the conversation. Link to the main event page: [link].

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. crowdsourcing.

Managing Your Time, Attention, and Personas

Bare Feet Studios

” Just in the run up to this event, several ideas have shown up. It adds so much energy and high vibes to events in my experience.) Crowdsourcing of the Unlimited Kind with Mike McClure.

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Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks.

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

BuzzFeed and Facebook’s ‘BuzzFeed Brews’ partnership launches – Facebook is now serving as the primary video content platform for ‘BuzzFeed Brews,’ BuzzFeed’s event interview series at local bars (Lost Remote).

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 event we hosted with SMC-DC, a discusison about Google Health in particular came up. event we hosted with SMC-DC, a discusison about Google Health in particular came up.

Why Doesn’t Your Company Have a Social Media Voice Document?


Twitter : Use 1 appropriate hashtag for events, or topic. Make sure to address unique elements per platform, that way you don’t have someone filling a Tweet with 9 event hashtags. Well, why not?

Use Instagram to Create Visual Engagement


Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. Tweet Instantaneous mobile photo sharing is becoming increasingly popular.

Give Them Something to Talk About

Geoff Livingston

Here are four ways to go beyond normal day-to-day interaction, and spark dynamic conversations: Events. If an experience isn’t interesting, an event can be. In fact, events are everything that is social. Empower others to do great things through a crowdsourcing initiative.

Get Your Social Media Events for $9.99!

Geoff Livingston

As the years progressed the novel barcamp, evening networking events and social media conferences became an every day occurrence in major markets. Today, with adoption passing its peak, social media conference #hashtags and events trade faster than delivery pizzas on Saturday.

How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth

waves to Change.org, Adbusters , Anonymous, SumofUs etc* whether you take it to the next step and use crowdsourced funds to force Gov to stop dithering, up to you. Then Send them A Collective/Crowdsourced Message (Petition). You better crowdsource those legal bills.

The 21 Best Content Curation Tools

Webbiquity SMM

Ideal for live blogs, breaking events, and conferences. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). …Social Media Walls for Events!

Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

What’s an event that could be a first for your company or brand? While crowdsourcing fan photos may prove difficult and time consuming with Legal approvals, Nike’s campaign proved that it can be worthwhile.

Marketing via Aggregation, Filtering and Curation – Tools and Resources


Collection and curation of twitter around events, moderation of acceptable material, and republishing of these conversational streams. Crowdsourcing Curation: The Social Graph as Gatekeeper. Crowdsourced Curation.

A New Twist on Content

Social Media Marketing

From June 25 to October 2, the creatives had to determine a way to develop 100 individual pieces of content that took into account standing celebrations, events and more - and had to do so in a way that incorporated the product. Your marketing team and agency has just been put on notice.

15 Tips Retailers Need to Be Using on Facebook

Simply Measured

You can use photos, videos, Facebook Live, contests, events, (we’ll go into these two a bit more, later on), and more, in order to mix it up. Use Events. Next time that your business has an event, consider heading over to Facebook events to help promote it. In order to best utilize Facebook events, make sure you are setting it up correctly to get the best engagement and participation. First, create your event and properly name it. Use Current Events.

How To Use Facebook For Marketing


Use for instance Facebook to crowdsource your next product idea. Increase traffic and sales – It is possible to create viral promotional events, publicize offers or run Deals. Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing.

Complete Guide to Hashtag Analytics

Sprout Social

Several brands including Budweiser, Oreo and Coca-Cola have all crowdsourced ideas for new products. They’re for hot stories and current events. Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

New product/event awareness. Product development crowdsourcing. Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook.

Customer Experience Trumps Content Marketing

Geoff Livingston

Before we go too far, let me say I love content, all forms of it, too, not just online, but events, print, and music, just to name a few. Image by MindMapInspiration. More and more voices state that content marketing overhype has jumped the shark. They’re right.

7 Social Media Tactics Your 2013 Budget Needs to Succeed


SES Events. Live Events. Pepsi Crowdsources Photos for Beyonces Super Bowl Halftime Show. UPCOMING EVENTS. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch.

Indiana University Athletics Bring Fan’s Twitter Stories to Life

Convince & Convert

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Deb is Vice President of the DaVinci Institute, a non-profit organization near Denver, Colorado, responsible for Member Relations, event planning and marketing director for the DaVinci Institute. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Why Can’t We Define Public Relations?


So they crowdsourced three Candidates For A Modern Definition Of Public Relations - asked the community to suggest definitions, then help massage the final three to a point where they could be voted upon – voting is now open until February 26 (go ahead and place yours!).

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also a founder and moderator of the uber popular #blogchat event on Twitter. I’m always using my social networks to crowdsource.

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Master List ?(A Wiki of Social Media Marketing Examples)?


Wiki 46

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Hashtags can be transitory (come and go) - such as one-off events. RoyalWedding #ScottishIndependence or any world or local event, an earthquake or celebrity death. Hashtags as a popularity contest (trending, crowdsourced).

Six Links Worthy Of Your Attention #195

Twist Image

"Is crowdsourcing good? I''m lucky, as a professional speaker, I get to attend hundreds of events every year. For my dollar, my time and my personal growth, nothing has ever come close to TED (with the exception of the Google Zeitgeist event - which also helps me rethink everything). crowdsourcing. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Link Building Strategy: How to Get First Links for Your New Blog

Writtent Blog

crowdsourced articles with quotes from experts on a specific subject. The great thing about interviews and crowdsourced articles is that the featured experts will often link to the post and do a lot of promotion for you, helping you get even more traffic, links, and exposure.

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Facebook: Iceland Constitution and Gov 2.0

Laurel Papworth

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. Meaning, short viral spiked events, then over.

The Secret, Selfish Side Of Social-Curation Sites


Social curation companies like Pinterest, Storify, and Foodspotting are essentially creating hubs for crowdsourcing interests like wedding ideas, hipsterized photos, and tweets that appear social on the surface. Events. ); Copyright 1997-2007 Omniture, Inc. More info available at [link] -->. Fast Company. Subscribe. Newsletter. Search. Stumbleupon. linkedin. Google+. ); Co.DESIGN. Co.CREATE. Co.EXIST. Co.LEAD. TECHNOLOGY. MOST INNOVATIVE COMPANIES. MAGAZINE. Expert Blog.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

A customer-centric definition of content marketing, evolutions in the viewpoints and a crowdsourced list of other definitions, curated by J-P De Clerck (again). As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing.

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Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Use this persona to drive any ad plan, sponsorship plan or event plan. So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on.

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How to Customize Your Facebook News Feed to Maximize Your Productivity

Buffer Social

Go to the Facebook Page, hover over the “Following” tab, and click on the pen icon ( ) beside “Notifications” In there, you can adjust the notifications for the Page’s posts, events, and live videos. It’d be fun to get your help to crowdsource more ideas.

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Two Ladies Lead #Demand13

Geoff Livingston

When companies and events meet customer desires with their product or service, the offering is simply accepted at face value. Part of that fun includes letting attendees ask Moss questions, so we’re crowdsourcing the Qs (add yours if you’d like).

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