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The pros and cons of social media

Sprout Social

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Ability to crowdsource. Social media is an always-on focus group. But times have changed. Let's get spooky. ??

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time. Did the agency use a crowdsourced idea to devise the talking bag concept?

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time. Did the agency use a crowdsourced idea to devise the talking bag concept?

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How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Upcoming Events. On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. crowdsourcing. Categories. Select Category. Blog Council. Book Reviews. Generations.

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Instagram Stories Chat Sticker: 5 Ways Your Brand Can Use It

Later

1: Use the Instagram Stories Chat Sticker to Invite Local Customers to an IRL Event . Hosting a special in-store event, conference or meet-up? You can use the Instagram Stories chat sticker to bring the community together, and answer burning Qs about the event. The chat sticker is here to help! .

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.