Buzz Marketing for Technology

JULY 7, 2008

I’m sure there are examples on the other side of this, but thriving communities on B2C or B2B have large populations of lurkers that are largely there for transactions (they want an answer, knowledge, expertise, learning, examples, etc) and don’t really engage in the community itself. Best Engaging Communities.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

AUGUST 16, 2010

Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. Are you reaching your Best Customers through social media?

Social Media 200

Social Media Tools Strategy Tips 200

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Blocked users can still @ mention you in a post, but this won’t count toward your engagement metrics. Blocked Twitter users won’t be able to add you to lists.

List 145

List Social Media HootSuite URL 145