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What are You Supposed to Measure in Social Media?

Direct Marketing Observations

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Crimson Hexagon. Crimson Hexagon is among the top performing social media monitoring tools. Additionally, you can use Crimson Hexagon to create optimized content and share it to your social media accounts to engage your audiences better. The vendor charges an entry-level price of $500 per month.

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How to Sell Smarter Using Social Insights

Convince & Convert

During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Insightpool has pulled together industry Word of Mouth power rankings to compare the success of each brand on Twitter. Forget Focus Groups.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. Respond directly within Twitter. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. Customer engagement – Engage with the customer directly through the platform on Facebook or Twitter.

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Profiling your social customer

Jeff Esposito

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

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How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

We were using Hootsuite and Crimson Hexagon, if that counts. By switching, we canceled not one but two services (Hootsuite and Crimson Hexagon) and saved over 100K annually. We recently had an engaging conversation about social media management with Gianna Marchese , social media coordinator of Hillsdale.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Comment as pts moderator David Phillips Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Seth Duncan Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!