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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. Respond directly within Twitter. You may also be monitored!! Who is monitoring you?

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. Seth received a B.A. in psychology from Reed College, an M.A.