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What are You Supposed to Measure in Social Media?

Direct Marketing Observations

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream? If the answer is yes, this troubles me.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Additionally, the content automation, analytics, and Facebook applications provided by AgoraPulse enable you to measure and track the engagements and messages of your customers and prospects. Crimson Hexagon. Crimson Hexagon is among the top performing social media monitoring tools.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. “I need to create custom Facebook apps, launch and administer promotions, and manage creative assets on YouTube and beyond. What words are used in association with our brand? Where is this chatter occurring?”

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. Radian 6 covers over 150 million sources ranging from blogs, forums, Facebook public API, Twitter, and photo and video sharing sites.

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Profiling your social customer

Jeff Esposito

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

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How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

We were using Hootsuite and Crimson Hexagon, if that counts. By switching, we canceled not one but two services (Hootsuite and Crimson Hexagon) and saved over 100K annually. We recently had an engaging conversation about social media management with Gianna Marchese , social media coordinator of Hillsdale.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

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