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13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Influencer engagement.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. The software pulls out social intelligence and allows you to listen to your customers and prospects on social media platforms and engage them in a customized manner.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

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How to Sell Smarter Using Social Insights

Convince & Convert

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Is engagement down? Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Are sales dropping? Find out why.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Enriched data analytics – Understand consumer habits, preferences, unmet needs and how to maximize return on your marketing investment. Crimson Hexagon. You may also be monitored!!

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How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

We recently had an engaging conversation about social media management with Gianna Marchese , social media coordinator of Hillsdale. We were using Hootsuite and Crimson Hexagon, if that counts. I did a lot of market research and tried out a bunch of different software. How did you discover Agorapulse? Not even kidding.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Crimson Hexagon – Has one of the nicest dashboards I saw. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report.