Creative Commons Sentiment Social CRM Wiki 
Social Media Network Marketing
MAY 31, 2010
Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.
SocMed Sean
DECEMBER 9, 2011
Social can do both. 4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP! Never walk into a meeting with a chart or graph showing sentiment without having a human double-check the results first.
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