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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Via Radian6, the company continues to monitor the prospect to determine how they felt about the information provided by the sales person (did they tweet that they liked the demo?)

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM.

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Gatorade's Social Media Command Center | Justin Levy

Justin Levy

Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry. I’m sure you can immediately think of how you would arrange it, right?

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Social media metrics, a video review

Jeff Esposito

Have you seen the Radian6 eBook on metrics? Community Manager at Radian6 @VargasL jeffespo Hi Lauren, What I was looking for was something new to be honest. As a person that writes a lot of content and speaks about measurement, I would be very curious to know what you are specifically seeking. Is this closer to what you want?

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it? You tell me. Utopia aside.

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Social Media Marketing in the Restaurant Business

Justin Levy

If you want to move to a premium and more robust service, Radian6 is awesome! JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 link] Wausau To Go I am like the rest. I run a RMDA and would like to hear more about this strategy and listening stations cblack99 Thanks!

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Is Your Executive on Twitter?

Koka Sexton

Adam Brown , Coca-Cola Allen Weiss , MarketingProfs Andrew Hoppin , New York State Andrew Weissman , Betaworks Barry Judge , BestBuy Bart Cas , Pepsi-Cola Bill Schrier , WA – City of Seattle Billy Sanez , American Airlines Bob Jeffrey , JWT Bob Livingston , Unilever Bruce Maas , University of Wisconsin, Madison Bunny Ellerin , Interbrand Health (..)

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