Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

Shareholders wanted reduced operating costs to increase their profit and dividend, which meant reducing headcount and automating processes. Heck, Bono was a huge pre-IPO investor in Facebook but still isn’t an active participant in the social space.

Measuring Social Media ROI

Akamai Marketing

Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations.

6 Things To Empower Your Social Media Campaign

Akamai Marketing

What’s needed for a successful social media campaign? The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. Creative Commons Photo by [link]. Social media is dynamic and so are social media users.

The information processing view of humanity

Buzz Marketing for Technology

Recent Media Appearances. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

How To Measure Your Social Media Efforts

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust!

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The Joint Chiefs of Staff 2010 Social Media Strategy | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Joint Chiefs of Staff 2010 Social Media Strategy Written on May 10, 2010 by Justin Levy in military , social media , social media strategy 16 Comments - Leave a comment!

Social Media - Get Me 1500 Fans On Facebook

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Become Socially Active.

Social Media - Why Does Facebook Not Have Many Tracking Tools?

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! It has been a 12-month process from the time that we originally started talking about writing this book to it hitting bookshelves.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Passports are accounts on other social networks and social media platforms. Twitter.com is a must if you have a social media audience. account for social bookmarking. media.

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Data Visualization

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Data Visualization Written on August 28, 2010 by Justin Levy in consumption , infographic , information , video 3 Comments - Leave a comment!

Data 189

Learning via the Social Media Game

Bare Feet Studios

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. Social Network. Social Bookmarks.

The One Tip That Took My Blog To New Levels. Stop Caring.

SocMed Sean

Not just from researching and writing articles, but form the comments/feedback that I have received and the conversations that have been sparked with others via social networks like Twitter. –Sean **Stop Caring image via Daquella Maner on Flickr via Creative Commons license.

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13 Fantastic Places to Find Background Music for Your Video Content

Buffer Social

Many experts predicted that 2017-2018 would be the “age of video marketing on social media ” and the data is showing that they were overwhelmingly correct. Licensing: Free (public domain) & Creative Commons. Licensing: Creative Commons.

Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!

SocMed Sean

Photo courtesy of RRix on Flickr via Creative Commons. The process usually involves late nights, lots of white boarding, gallons of coffee, and bags of M&Ms. Featured People Social Media Tech collaboration innovation social media social networking tech

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Bloggers Block – When The Words Just Won’t Come

SocMed Sean

Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks. Blogging requires writing, graphic design, search engine optimization, relationship building, social promotion, and a lot more.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity SMM

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. Why You Want To Be the Last Blog Standing by Outspoken Media.

4 ways to repurpose blog content in your email marketing strategy

Socialmedia.biz

Courtesy of Ben Seidelman / Creative Commons BY. For example, let’s say the blog post you’re using to create an email series with is about social media marketing across different social platforms. Business Social media marketing

4 ways to repurpose blog content in your email marketing strategy

Socialmedia.biz

Courtesy of Ben Seidelman / Creative Commons BY. For example, let’s say the blog post you’re using to create an email series with is about social media marketing across different social platforms. Business Social media marketing

Free Culture and Attention as Currency

Waxing UnLyrical

The only part of the process being short-circuited is the mobilization process. Image: Loius Volant on Flickr, Creative Commons. Amrit Pal Business Guest Posts Social Media attention economy business models Clay Shirky Freemium SaaS seth godin

Collaboration supports successful campaigns

Akamai Marketing

Social media professionals are a fascinating bunch. Why are there so many distinct backgrounds in social media? Because social media is new (Twitter is only 5 years old!), That’s why no one “owns” social media.

Why Transparency Matters

Akamai Marketing

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. This McDonalds campaign was created because McDonalds KNOWS what people think of their processed food.

Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

A plan enables you to more effectively leverage evergreen content and make use of it across multiple media venues. This is especially important as companies add additional social channels or other communications outlets. Image: qimono via Pixabay, Creative Commons CC0.

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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process.

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Measurement… Supplemented

Waxing UnLyrical

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. There were no promise of sales via social media in Year 1.

The difference between an audience and a community in new media

Akamai Marketing

Creative Commons Photo by Daehyun Park. Social media is popular because there is potential for building a community, but simply participating in social media does not inherently give you a community.

It’s As If Those Parkland Kids Learned from a Pro

Waxing UnLyrical

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. Thank you, Shonali, for lessons that have helped me be a better advocate on social media and in-person. Guest Post by Paula Kiger.

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! JD Lasica is an author, entrepreneur, public speaker and new media pioneer. Social media’s disruption and/or amplification of the industry.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. Beyond Simple Sharing on Corporate Social Accounts. Building Your Promotion Plan Across Paid, Earned and Owned Media. The Altimeter Group Converged Media Model.

The REAL Lesson in the NRA Twitter Post

Akamai Marketing

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. But for those of us in social media, the lesson here is a little more nuanced. The lesson learned here for social media professionals isn’t that you should read the news (though you should ). Avoiding Your Own Social Media Lesson When Scheduling Posts. This speaks to internal processes. Internal Processes for Scheduling Tweets.

Best practices in nurturing leads into sales

Socialmedia.biz

jasonwoodhead23 / Creative Commons BY. The sales process starts at first contact, when a customer browses your website. That first contact may initiate from a web search, a social media connection, or a marketing strategy. Business Social marketing

Breaking Out of Social Disclosure Jail With CMP.LY

Convince & Convert

Since then, we’ve been expecting a steady procession of corporate marketers being led to the virtual stockade, given that actual disclosure of business relationships in day-to-day social media reality is spotty at best. (In The 3 "Ly"s of Social Media.

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The Viral Marketing Virus

Akamai Marketing

Here’s my fool-proof 3-step process. Judson was as surprised as anyone at the response, he wasn’t already famous (like some other viral video creators) and he didn’t have a huge social media following at the time. Header Image: Creative Commons Karl Jonsson.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

How to Create Maximum Content with Minimal Hassles

Convince & Convert

She’s a lover of efficiency, which helps her maintain Convince & Convert’s high level of quality and consistency while keeping the editorial process running smoothly. First, before we talk about the process, why. There’s also always Flickr Creative Commons.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Community Building and Social Media Hacks. Image: Kevin Bhagat via Unsplash, Creative Commons CC0.

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