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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! A4: We’re both a website & a mobile app. There’s a great mobile metrics service called AppAnnie ( [link] ) that offers insights into active users, app downloads, engagement levels, revenue levels and advertising metrics.

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Content Marketing is More Than Just Blogging

Firebelly

According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. Photos: Having just bashed photos as nonessential, I will still say that they’re powerful and important.

Picasa 177
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Judging A Blog Post By Its Cover

Waxing UnLyrical

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. Image: U.S.

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