Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. I'm not sure any one metric is “The one&# yet.

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Metrics Review Social Media Video 28

Waxing UnLyrical

JULY 2, 2018

We used spreadsheets to record and track metrics for all our outputs and outcomes/impact, and to ensure that our initiatives were helping achieve business goals #measurePR. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. . — Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018.

Education 102

Education Creative Commons Metrics Journal 102

Waxing UnLyrical

JUNE 5, 2018

Image: Siora Photography via Unsplash, Creative Commons CC0. More information on the June chat is forthcoming, but I can tell you it will be held on June 14th from 12-1 pm ET. So stay tuned to our Facebook page for more info. See you next time! Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Of course, I am making some assumptions here.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm. .&# A palomino is “ a coat color in horses, consisting of a gold coat and white mane and tail.&#

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Class Creative Commons Postrank Conference 144

Kikolani

JUNE 20, 2011

Alternatively, if you don’t have Chrome or want to setup Google Reader, you can visit PostRank Topics (for now), ignore the login request, and use the search box at the top right to see if your target blog is listed on their site to see the social metrics for their latest blog posts.

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Postrank Publishing Guidelines Google Reader 161

Justin Levy

JUNE 21, 2010

Besides using this command center to monitor the social web, Gatorade is also using it for more traditional digital marketing metrics such as monitoring the optimization of landing pages, trying to increase engagement on their sites and reduce the exit rate. Want to get an inside peak at Gatorade’s Social Media Command Center?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Justin Levy

OCTOBER 12, 2009

Other case studies have focused on what we’ve done but not tearing apart the metrics. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Chris is a genuis at analysis and analytics. 250 discount if you use "JUST25" when registering! United States License.

ROI 140

ROI Social Media Analysis Discount 140

The Way of the Web

OCTOBER 24, 2011

Both are available to download under Creative Commons via Doctorow’s site. One of Creative Commons founders? Sometimes we forget how intelligent teenagers actually are, but Doctorow hasn’t. Makers on Amazon. Little Brother on Amazon. Lawrence Lessig, the author of Code 2.0

Patterns 43

Patterns Creative Commons Analytics Forums 43

Justin Levy

MAY 10, 2010

link] justinlevy I think it also highlights the importance of, first, having a strategy and then laying out definitions, objectives and success metrics. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Thanks for a great post and very useful information.

Social Media 113

Social Media Strategy Policies RSS 113

Jeff Esposito

JULY 10, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading The Real-Life Social Network Written on July 10, 2010 by Espo in social media I saw this presentation kicking around and was really struck by a lot of the metrics. The example of Debbie sharing more than she knows is something that many people do, but don’t realize.

Social Networking 30

Social Networking Creative Commons Disqus Metrics 30

Jeff Esposito

AUGUST 10, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Paying it forward Written on August 10, 2010 by Espo in Life , Random A week ago, I did a review of Jim Sterne’s Social Media Metrics , that was not too flattering. In response, Jim tweeted that a refund was in the mail. Cartoon of the day Five for Friday 09.24.10

Creative Commons 30

Creative Commons Disqus Review Metrics 30

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Class 184

Class Blogger Issues Review 184

Jeff Esposito

JULY 22, 2010

Social networks are a powerful communications tool that should be managed by communications professionals, however unlike traditional PR, offer hard metrics to present to executive to show real value. If you are confused, let me clarify. So how do you overcome this? By setting goals that you can tie back to the business. Unported License.

Metrics 24

Metrics Creative Commons Disqus Exercises 24

ProBlogger

FEBRUARY 5, 2012

Most of the metrics associated with our newsletters are fun to watch. Image by Bruce Berrien, licensed under Creative Commons. Frustrated with unsubscribes on your newsletter? You aren’t alone. Subscribe rate going up? Open rate rising? Clickthrough rate skyrocketing?

Newsletter 39

Newsletter Creative Commons Yahoo Notification 39

Social Media Network Marketing

MAY 29, 2010

Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. Permissions beyond the scope of this license may be available at [link].

Social Media 50

Social Media Widget Reputation Disqus 50

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. You tell me.

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Class Education Metrics Creative Commons 258

Kikolani

JANUARY 16, 2011

Question: What are the metrics to focus on when “sales leads&# are the goal for your blog? Have used Twitter, too, and am a total metrics geek, but curious how you find out what readers really want. My favorite is to use the Flickr advanced search ( [link] ) and check the box for Creative Commons options.

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Questions WordPress Postrank Blogger 167

Justin Levy

JUNE 26, 2010

Change your success metrics and the advanced work to achieve those metrics. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 If so, you must define what success actually is ahead of time so that you can measure against it. United States License.

Sports 200

Sports RSS Feed Reader Eventful 200

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). votes, comments, inbound links) and web analytics data (e.g.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

ProBlogger

FEBRUARY 20, 2013

Since we’ve already talked about selling blogs this week, I wanted to walk you through my buying experience today… Image by Flickr user quinn.anya, licensed under Creative Commons. A couple of months ago while browsing the web I landed on a blog called WPBlogTips.com.

Case Study 43

Case Study Study Buy Adsense 43

Justin Levy

DECEMBER 6, 2009

Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. Once you’re done reading, or even before you start reading, make sure you download the WOMMA Metrics Guidebook. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

Social Media 153

Social Media Case Study Marketing Study 153

Waxing UnLyrical

NOVEMBER 21, 2010

Don’t sweat the Twitter metrics , by Seth Duncan at Context Analytics’ blog (now Beyond Analytics). Image: Sebastian Niedlich via Flickr , Creative Commons Thanks so much for stopping by WUL! by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Think you can make it?

Postrank 119

Postrank Conference Tourism Analytics 119

Convince & Convert

MARCH 3, 2011

has become the standard for URL shortening; Klout has become the standard for influence measuring; and Creative Commons has become the standard for digital copyrights, CMP.LY The Metrics of Social Media (Danny Brown). Enter CMP.LY. seeks to become the standard for online disclosure. And they’re well on their way.

Badge 126

Badge URL Blogger Klout 126

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

NOVEMBER 16, 2016

All the resources are released free of copyrights under Creative Commons CC0, which means you can freely use them for any purpose (with a few exceptions ). Description: Reveal is a Slack bot that brings you your Facebook and Instagram metrics and allows you to manage your ad campaigns from within Slack. Inspiration.

Tools 40

Tools Social Media Curation How To 40

Techipedia: Tamar Weinberg

JULY 8, 2008

.&# It’s the listening, charting social maps, drafting strategies for meaningful engagement, understanding our relevance in the short and long tail, and the definition of metrics and ROI that count for everything to businesses and respective decision makers these days. Is that in Washington? I think as web 2.0

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. link] Josh Gunkel This is a great summary of tools.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

List 145

List Social Media HootSuite URL 145

Waxing UnLyrical

APRIL 19, 2018

Use it to set benchmarks, monitor your PR metrics, and make strategic decisions as to where you should spend your communications time and dollar. Image: Kevin Bhagat via Unsplash, Creative Commons CC0. Add yours to the comments below! Laura Petrolino is chief client officer for Arment Dietrich and Spin Sucks.

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Tools Marketing Discount Hubspot 191

Koka Sexton

JANUARY 1, 2009

Help Us Build It. Interesting top 10 lists: Top 10 Obscure Google Search Tricks 6 Essential Elements Every Blog Must Have | Blogging | SlyVisions dot Com 6 Exceptional Web-based Image Editors – Six Revisions Seven Steps to More Coherent Blog Posts, More Readers Diggstapo.

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

Help Us Build It. Interesting top 10 lists: Top 10 Obscure Google Search Tricks 6 Essential Elements Every Blog Must Have | Blogging | SlyVisions dot Com 6 Exceptional Web-based Image Editors – Six Revisions Seven Steps to More Coherent Blog Posts, More Readers Diggstapo.

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49