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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

Metrics 191
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24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Buffer Social

But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch. Related: If you are interested in learning how to pick and use such images, you might like our complete guide to using stock images in your marketing.). What is Creative Commons?

Sites 111
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12 of the Best Free Stock Video Websites for Great Footage

Hootsuite

Which means that video should be a vital part of your marketing or social campaign. But you don’t need a professional videographer to create professional-grade video content for your marketing or social media accounts. Clips with a Creative Commons 3.0 Internet-using humans are obsessed with videos.

Video 144
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Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

Especially if an image is used for social media marketing. The free resource includes recommended photo dimensions for every type of image on every major network. Fair use rarely applies to social media marketing. Is the copyrighted work highly creative, or more fact-based? What is Creative Commons?

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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. Automation can help with two very different segments of marketing. Image: Alejandro Escamilla via Unsplash, Creative Commons CC0.

Mobile 163
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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. For marketers, YouTube analytics offers valuable insight into how their current videos are performing, who is watching them, and how they can improve engagement in the future.

YouTube 112
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13 Sites to Find Free Creative Commons Music for Videos

Hootsuite

Fortunately, you can score (no pun intended) the perfect soundtrack for your next video for free by using free creative commons music. As with free stock photos and free stock videos , you can peruse creative commons music libraries to find exactly what you need. What is creative commons music?