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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

Image: Via Pixabay, Creative Commons CC0. Mary Wascavage is a Philadelphia-based public relations and marketing professional. With over 20 years in the business, Mary currently serves as System Director of Marketing for Crozer-Keystone Health System in suburban Philadelphia.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 It has proven that creative communications are possible even in a highly regulated industry.

Brands 183
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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

They include: Adobe Systems. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. Image via Pixabay , Creative Commons CC0. Napster, and. And following are: Some Brands that Listened. Align Technology. BlackBerry (now trying to listen). Fast Retailing. IHS Markit.

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Still don’t believe me?

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SEO Isn’t Dead. The New SEO

Firebelly

But Google realized people were cheating the system, writing nonsensical garbled posts stuffed with keywords, and creating crappy websites that were filled with hundreds and thousands of backlinks that pointed back to their (or their clients’) pages. (Or This has created some interesting problems in the content marketing world.

SEO 178
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What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. Assigning a level of impact and level of effort to each gives you a meaningful system to use in making compromises. Mistakes aren’t always technical either. “Dyn-o-mite!”

SEO 173
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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

A2: I stumbled into PR/marketing. They hadn’t established channel tracking and I got directive to spend 10k+ per month on social media ads…I had to establish the proper backend systems to prove my spends were specifically converting to sales #measurepr. I had no focus in PR or marketing at all in school.

Education 102