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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

Metrics 191
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24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Buffer Social

But there’s one question we get asked quite often: Where can you find free images that are high quality and cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats. What is Creative Commons? 24+ websites to find free images for your marketing.

Sites 111
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Ask questions on social media.

Content 124
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Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

Especially if an image is used for social media marketing. We answer all your image copyright questions and share the best resources below. Have more questions? Fair use rarely applies to social media marketing. Is the copyrighted work highly creative, or more fact-based? What is Creative Commons?

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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. For marketers, YouTube analytics offers valuable insight into how their current videos are performing, who is watching them, and how they can improve engagement in the future.

YouTube 115
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44 Blogging Questions and Answers

Kikolani

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167