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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

To be clear, these are all important components of the brand building process. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. The answer lies in the way in which we process information. Let me provide an example.

Brands 185
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Curation is Not Aggregation

Firebelly

What’s your process? Do you rely on Google’s algorithm and hashtags.org to tell you what’s popular and trending? What is your process? Photo credit: Chuck_Heston (Flickr, Creative Commons). An aggregator will amass as many typewriters as they can cram into their basement.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. When they process and analyze it, they can offer more personalized and improved response or services to customers. Image via Pixabay , Creative Commons CC0.

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Free Culture and Attention as Currency

Waxing UnLyrical

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. The only part of the process being short-circuited is the mobilization process.

Startup 204
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12 Cloud-Based Tools to Stay Productive | Justin Levy

Justin Levy

12 Cloud-Based Tools to Stay Productive Google Apps/Docs: I use Google Apps at both New Marketing Labs and my steakhouse. I also heavily use Gmail and Google Docs in my personal life. Google Bookmarks: Google Bookmarks ensures that I have access to my most frequently used bookmarks from any computer, anywhere I’m at.

Products 232
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How to Use a Marketing Gantt Chart (with Free Template Download)

Oktopost

Gantt chart team helios IszKoC Creative Commons Attribution-Share Alike 3.0. This six-step process provides a framework for ensuring the tasks and schedule in your Gantt chart are complete and accurate: 1. It is also important to note the dependencies between tasks. Review Your Project Goals.

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6 Things To Empower Your Social Media Campaign

Akamai Marketing

If you decide to outsource your social media communication, you’ll still need manpower and here’s why: there will be times when a potential sale or compliment or complaint comes in through a social media outlet and having a process flow that is fast and internal is absolutely necessary. Creative Commons Photo by [link].

Campaign 176