How Do You Build A Brand? Start by Asking What Drives Human Behavior
Waxing UnLyrical
JULY 12, 2018
To be clear, these are all important components of the brand building process. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. The answer lies in the way in which we process information. Let me provide an example.
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