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The Holidays and the Seasonality of Facebook Ads CPM

Jon Loomer

As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). The Seasonality of CPM. CPM — the cost to show your ad to your desired audience — is driven by several factors. The Impact of Increased CPM. The CPM went up. Those ads are profitable.

CPM 209
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When to Create Multiple Ad Sets

Jon Loomer

You need to target multiple countries that have different CPM costs. This is less of an issue when optimizing for a purchase, but you should separate countries by CPM cost groups otherwise. But, you might have company priorities to push specific products, so you need to control the budget by product.

CPM 144
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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

If your goal action is a purchase, you could technically add a couple of metrics here as well: Total Value Return on Ad Spend Especially if you sell many different products of varying price points, value and ROAS are critically important. For example, let’s say that your CPM is $50 and you have a Cost Per Desired Action of $10.

Metrics 166
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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs. Methodology. Why is that?

CPM 172
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Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

The common theme here, though, is that you will be seeing ads for retail products at significant discounts. You may have trouble standing out right now if you can’t offer a discount and you aren’t selling a product that’s given as a gift. Keep a close eye on the CPM. Some will be increasing their budgets.

CPM 188
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Facebook Advantage Custom Audiences: What You Need to Know

Jon Loomer

A couple of similar audience expansion features have been rolled out to the Advantage product line during the past year. Admittedly, I’ve been a bit skeptical of the other two audience expansion products. The frequency and CPM will also jump. ” and showcase that product. But this, indeed, is new.

CPM 206
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How To Calculate And Set Your Facebook Ad Budget [Free Tool]

Hootsuite

Find your CPM, CTR, and conversion rates You will need to have run at least one previous Facebook ad campaign for this section. Your CPM (cost per thousand impressions), CTR (click-through rate), and conversion rates can all be found in Facebook Ads Manager. If you spent $300 and had 5,000 impressions, you would have a $60 CPM.

CPM 135